This summer Robinsons Squash’d has re-launched as Robinsons Mini, with an updated look but the same great Robinsons flavour. As the biggest pocket squash brand in the convenience channel, it certainly is a must-stock, especially with more people out and about as restrictions ease. Whether taking a trip to the beach or organising a picnic at the park, it is the perfect solution for on-the-go consumption with its small, convenient size. We have already seen this impact the brand’s sales, which are up 8.6% compared to last year. It is available in five of the core Robinsons flavours; Summer fruits, Apple & Blackcurrant, Orange, Lemon & Lime and Passion Fruit & Mango, at an MRSP of £1.99.
Not only is Robinsons Mini convenient for consumers, but also retailers. Due to its small size, it offers a space saving solution, especially with clip strips available. These are a great merchandising option that takes up very little room and grabs the attention of shoppers, encouraging impulse purchases with secondary sitings in store.
Robinsons Mini will be front of mind as it features in its own TV advert (for the first time), as part of the wider Robinsons ‘Let There Be Fruit’ campaign, which aims to encourage shoppers to liven up their tap water.
