This February, Tango is launching its latest new ‘Editions’ flavour, Strawberry Smash, an explosion of great tasting strawberry and pineapple flavour. The product is one flavour in Tango’s annual rotational flavour series, which has seen considerable success. Previous ’Editions’, including Tango Mango, Paradise Punch and Berry Peachy, have all been crowned number one new product development in the fruit flavoured carbonates category in their respective launch years1. The product is launching into the £1.2 billion fruit-flavoured-carbonates category2, to provide greater choice to shoppers and further strengthen the growing category. Strawberry is a familiar flavour to consumers and when combined with pineapple it is set to smash tastebuds with the brand’s signature Tang.
Tango Strawberry Smash follows in the footsteps of Tango’s popular Mango flavour, which is already worth £12.7 million RSV3 following its 2024 launch. The new product aims to give shoppers the chance to enjoy a new, delicious sugar-free option, with no compromise on taste.
The launch will cement the brands’ position as the second most purchased fruit-flavoured-carbonates brand in the UK, with over 5.3 million buyers4, representing a big opportunity for retailers to increase footfall and sales from their soft drinks chiller.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “We know how hotly anticipated the next big launch from Tango always is, and with its refreshing strawberry taste and striking pack design, we anticipate this launch being a big hit with shoppers. Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages - from Gen-Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year”.
Rolling out from February, the fruit-flavoured carbonate will be available for a full year. The product will be available in 330ml cans, 500ml bottles (including price-marked packs), two litre and multipack (8 or 24 cans) formats, allowing shoppers to enjoy it at home or on-the-go.
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Carlsberg Britvic on 0345 7581781
1 Berry Peachy: NielsenIQ RMS, Total Coverage, Value sales, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Calendar year 2022- w/e 31.12.22, Paradise Punch: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Calendar year 2023- w/e 30.12.23, Mango: NielsenIQ RMS, Total Coverage, Value/Volume sales, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Calendar year 2024- w/e 28.12.24
2 NielsenIQ RMS, Total Coverage, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Total Coverage, Value Sales, L52 wks w/e 11.1.25
3 NielsenIQ RMS, Total Coverage, Fruit Flavoured Carbonates, Carlsberg Britvic Defined, Total Coverage, Value Sales, L52 wks w/e 11.1.25
4 Kantar Worldpanel, Fruit Carbonates Carlsberg Britvic defined, Take Home Panel, Total Stores, Total Pack, Spend (£000) / Buyers (000), 52we 29.12.24
