Plenish unveils the UK’s only clean-label fortified oat m*lk with no oils and additives, and rolls out a new creamy recipe.
Plenish, the UK’s fastest-growing dairy alternatives brand1, is expanding its range with the launch of Plenish Enriched Oat M*lk - a fortified oat drink that delivers essential vitamins and minerals without compromising on ingredient transparency.
Available from 3 March 2025 in Tesco stores nationwide (recommended retail price £2.25), online at plenishdrinks.com, Waitrose on 28 April followed by Ocado and Amazon, Plenish Enriched Oat M*lk is the UK’s only clean-label fortified dairy alternative with added calcium, vitamin D, B12, riboflavin, and iodine. It provides 30% of daily calcium needs per 100ml - double that of other fortified plant-based drinks in the UK - while remaining free from oils and additives.
The launch responds to the growing demand for fortified nutrition in the dairy alternatives category (currently valued at £364 million2), and highlights the role of added micronutrients in creating a nutritionally balanced plant-based alternative.
Each 250ml serving of Plenish Enriched Oat M*lk provides over 35% of your daily vitamin D needs - a key nutrient with 1 in 6 UK adults falling below government recommendations3. Vitamin D also enhances calcium absorption, supporting bone health and immunity. Plenish Enriched uses a base of just three ingredients (oats, water and salt) and is fortified with not only calcium, vitamins D, Riboflavin, and B12 and iodine, but also offers a source of fi bre with no added sugar.
The launch of the new product is part of Plenish’s upgraded M*lks offering, which also includes the reformulation of the brand’s original Oat M*lk now with a new creamy recipe. Plenish’s new creamy recipe began rolling out on supermarket shelves at the end of 2024 in Waitrose, Sainsbury’s and Morrisons, landed on shelves at Co-op last week, and will be available in Tesco stores nationwide from 3 March.
Russell Goldman, Managing Director, Breakthrough Brands, at Carlsberg Britvic, said: “At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients. Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health. As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs. By prioritising taste, quality, and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”
For more information contact Pria Mani at Capture Communications
Email: pria@capturecomms.com
1 NielsenIQ RMS, Total Coverage, Dairy Alternatives exc. RTD & Flavoured & Private Label (as defi ned by Carlsberg Britvic) Value Sales Data, L52W to 25.01.25
2 NielsenIQ RMS, Total Coverage, Dairy Alternatives (as defi ned by Carlsberg Britvic) Data we, 25.01.25
3 Department of Health and Social Care and The Rt Hon Sajid Javid, ‘New review launched into vitamin
D intake to help tackle health disparities’, April 2022,
https://www.gov.uk/government/news/new-review-launched-into-vitamin-d-intake-to-help-tackle-health-disparities
