MiWadi has agreed a five-year sponsorship deal with the Football Association of Ireland to become official partners of the FAI Football Camps.
Ireland’s number one squash brand, MiWadi, will be the title sponsor of the largest summer grassroots football programme in the country, bringing together two organisations committed to fostering fun, fitness and community for children across Ireland.
In its 29th year, the renowned FAI Football Camps offer the opportunity for children aged 6-14 years of age a positive, safe and social environment to enjoy football. Taking place throughout July and August at football clubs across the country, the camps will provide youngsters with a chance to participate in a week-long summer football programme delivered by qualified FAI coaches and club volunteers.
Open to children of all abilities, or those looking to start their football journey, the camps provide an opportunity to make football accessible, enjoyable and inclusive for all. The FAI Football camps go beyond just football development and translate into everyday life, allowing young players to develop important life skills such as teamwork, resilience, and confidence.
Speaking on the partnership, Kevin Donnelly, Managing Director of Britvic Ireland, commented: "MiWadi is Ireland’s number 1 squash brand, part of Irish life for nearly a century. Partnering with the FAI Football Camps is a natural step for us. MiWadi promotes active lifestyles and adds a splash of fun and healthy hydration to everyday moments. We look forward to working with the FAI to create unforgettable experiences for thousands of children across Ireland this summer and beyond."
FAI Commercial Director Sean Kavanagh said: “We’re delighted to announce MiWadi as our title partner for FAI Football Camps for the next five years.
“The FAI Football Camps are all about bringing young people together in a fun and positive environment, making MiWadi the perfect partner for one of the most significant grassroots football programmes in the country. We look forward to working with them as we head into the 30th anniversary of the programme next year.”
FAI Grassroots Director Ger McDermott added: “Our FAI Football Camps are the perfect way for tens of thousands of young people to have fun, improve their skills, and make new friends every summer. Our camps are run via FAI Club Mark accredited clubs and staffed by a team of qualified, vetted and enthusiastic coaches in a safe and positive environment. On behalf of our Clubs, Staff, Coaches and Volunteers, I thank MiWadi and look forward to working together to strengthen our football camps over the next five years.”
As an advocate for active, happy lifestyles, MiWadi shares the FAI’s commitment to fostering a positive and inclusive environment for young footballers.
Contact
Issued on behalf of MiWadi by Sweartaker, part of Murray. For information, please contact:
Liam Leonov/ liam@sweartaker.ie / 086 867 7756
Kasia Sobiech/ kasia@sweartaker.ie / 087 318 8529
About Britvic Ireland
Britvic Ireland is part of Carlsberg Group, a leading global alcohol and soft drinks business that operates in and exports to over 150 countries.
Britvic Ireland has been manufacturing iconic soft drinks at Kylemore Road in Ballyfermot for the past 50 years and has been bottling Ballygowan at Newcastle West in Limerick for 35 years. Our brand heritage extends over 240 years and encompasses our much-loved Irish brands such as Ballygowan, MiWadi, Club, Cidona and TK; our broader Britvic group brands such as Robinsons, Fruit Shoot and London Essence Company as well as PepsiCo brands like Pepsi and 7UP which we produce and market here under licence.
MiWadi is a truly iconic Irish brand and continues to grow from strength to strength in the marketplace. From humble beginnings in 1927 MiWadi has been a fruity and flavoursome part of childhood in Ireland for 98 years and has always remained relevant to Irish families with a wide range of flavours in our Regular, No Added Sugar, 0% Sugar and Drops ranges. MiWadi is still produced in Dublin to this day and is a proud member of Love Irish Food.
Today, Britvic Ireland is Ireland’s No.1 domestic producer of soft drinks and the No. 2 soft drinks company (by volume) operating in the Irish market.
