The UK’s number one adult soft drinks brand1, J2O, is helping retailers attract more shoppers this summer with its latest limited-edition launch - J2O Dragonberry. A perfect mix of blackberry and dragon fruit flavour, Dragonberry joins the J2O lineup from now until September 2025 across the grocery channel.
The bold new flavour and striking packaging helps retailers take advantage of the popularity of limited editions, with 90% of Gen Z and Millennials stating that they purchase products with seasonal flavours2. Additionally, the launch comes as dragon fruit continues to be a trending ingredient3. J2O is strongly positioned to support retailers in tapping into this flavour trend within their soft drinks offering, having grown by £2m (+4.1%) RSV across 20244.
Ben Parker, VP Sales – Off Trade at Carlsberg Britvic, comments: “We understand that summer is a crucial sales period for retailers, so we are on a mission to help them inject some fun into their adult soft drinks offering. J2O Dragonberry does just that, with its trending flavour profile and bold packaging perfectly catered to the season. Through this, the new launch is the perfect option for all social occasions – particularly with J2O already being well known by over 87% of shoppers5. As a result, J2O Dragonberry is set to support retailers in appealing to a wide range of shoppers this summer to maximise their adult soft drink sales.”
J2O Dragonberry is available in Morrisons, Sainsburys, Asda, Tesco, Waitrose and Home Bargains from now until September 2025. The new product is available in multipacks of 4 (MRSP: £6.25) and 10 (RRP: £13.55).
1 NielsenIQ Retail Measurement, Total Coverage GB including discounters, Total Soft Drinks value share, Carlsberg Britvic Defined, 52w w/e 25.01.25
2 https://mrktblog.com/2024/04/15/summer-2024-flavor-trends-tropical-and-swicy/
3 https://mrktblog.com/2024/04/15/summer-2024-flavor-trends-tropical-and-swicy/
4 NielsenIQ Retail Measurement, GB Total coverage including discounters, total adult soft drinks, Carlsberg Britvic defined, Value sales 28/12/24 vs YA
5 Kantar Brand Power study, Soft drinks Update, May 2024
