Rockstar Energy is turning up the excitement with the launch of a new wholesale competition in Bestway and Unitas. Running from 28 March to 31 May, this exclusive competition offers retailers the chance to win an incredible £5,000 prize to facilitate their store makeover, as well as 30x £250 cash prizes*. To enter, all retailers have to do is buy three cases of Rockstar Energy packs and text ROCKSTAR plus full name, business name, and postcode to 85100, to be in with the chance of winning*.
Stimulant energy drinks are now the number one soft drink segment in convenience[1], growing by 5.3% year on year[2]. Rockstar Energy is committed to helping retailers maximise this opportunity by giving back with sizeable prizes throughout April and May.
The competition includes plain and £1.29 price-marked cans, with 51% of shoppers feeling reassured they aren’t being overcharged when purchasing price-marked packs[3]. The competition includes both formats, giving retailers the chance to cater to different preferences and occasions, with reassurance about value and affordability too.
Ben Parker, Vice President of Commercial Off-Trade UK at Carlsberg Britvic commented: “We are always looking for ways to support retailers and demonstrate our commitment to their success. This competition is the perfect opportunity for retailers to enhance the customer experience with a store makeover, while also tapping into the growing demand for stimulant energy drinks. Our focus is to ensure that Rockstar Energy continues to be a brand that adds real value, helping retailers to stay ahead in an ever-changing market.”
Further details of the competition, including terms and conditions, visit At Your Convenience.
Notes to editors:
*T&Cs
Retail Businesses only. UK 18+. Opens 00.01 28.3.25-23:59 31.5.25. Mobile phone and purchase necessary of any 3 cases of Rockstar –instore or on-line from Bestway or Unitas then text ROCKSTAR followed by a space, your full name, your business name and postcode to 85100. 8x entries max per Retail Business. Winners notified by text by 19.6.25. Winner and runners-up all required to provide proof of purchase and business address. *1x first prize provided as a £5,000 payment. 30x runners-up each receive £250. Prize paid into winning Retail Businesses UK bank account or by cheque in Retail Business name. Max 8 entries and 1 prize per Retail Business. Max 1 entry per 1 receipt. Standard network rates apply. Only one mobile phone number per Retail Business. Promoter: Britvic Soft Drinks Ltd, Breakspear Park, Breakspear Way, Hemel Hempstead, Herts, HP2 4TZ. Full T&Cs at prizeology.com/rockstar.
Prizes:
- £5,000 Store Makeover – Transform your store into the ultimate energy drink hub!
30 x £250 Cash prize – Stock up and grow your business!
Participating Packs:
- All Rockstar Energy packs
[1] NIELSENIQ RMS, TOTAL IMPULSE , STIMULANTS, VALUE, MAT TO W/E 08.03.25
[2] NIELSENIQ RMS, TOTAL IMPULSE , STIMULANTS, SALES VALUE % CHG YA, MAT TO W/E 08.03.25
[3] TWC Trends Research Independent Convenience Store Shoppers n - 1000
