J2O, the UK’s number one adult soft drinks brand, and Lashings World XI, the world-renowned cricket team, are proud to announce their new partnership for the 2025 season. This exciting collaboration brings together the thrill of world-class cricket with J2O’s refreshing range of fruity drinks, ensuring an unforgettable experience for players and fans alike.
For decades, Lashings World XI has brought together some of the biggest legends in cricket, thrilling crowds with entertaining matches and an enduring passion for the game. With J2O now joining as the official sponsor, the 2025 season is set to be our most exciting yet.
“We are delighted to welcome J2O as our official sponsor,” said Lashings World Managing Director, Dave Fitzgerald. “Their vibrant and fun brand aligns perfectly with ours. Our mission this summer is to unite world-class players with top-quality cricket fans in a way that is entertaining and engaging. We look forward to delivering an incredible season filled with unforgettable moments with J2O.”
As part of the sponsorship, a J2O cricket day is taking place at Old Albanians Cricket Club, in St. Albans, on Tuesday 15 July 2025. The cricket day will raise money for J2O’s two chosen charities:
Licensed Trade Charity and Only A Pavement Away.
Both charities work tirelessly to provide support, assistance, and opportunities to vulnerable individuals within the hospitality industry, including those facing poverty, homelessness, and other challenges.
J2O branding will also feature prominently on the Lashings World XI team’s official playing kit; worn by the cricket legends throughout the year.
Fans can look forward to a range of exciting activations, including exclusive competitions, behind-the-scenes content, and special match-day experiences, all designed to bring them closer to their cricketing heroes.
J2O, renowned for its special juicy fruit blends, is all about enhancing social occasions with bold and exciting flavours, just as Lashings World XI enhances cricketing entertainment around the world.
“We are delighted to announce that J2O is the official soft drinks partner of Lashings World XI,” said Adam Russell, Director of Licensed at Carlsberg Britvic. “Lashings is a team that embodies passion, fun, and excellence, making them the ideal match for J2O, the perfect beverage choice for social occasions. We look forward to refreshing players and fans alike throughout the season.”
With the 2025 tour shaping up to be one of the biggest in Lashings World XI history, this partnership with J2O promises to elevate the excitement both on and off the pitch. Look out for updates on matches, promotions, and exclusive fan experiences.
Contact:
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: carlsbergbritvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Carlsberg Britvic Soft Drinks on 0345 7581781
