Aqua Libra is launching a new Watermelon & Strawberry flavour in its infused sparkling water range, available in the grocery channel. This new addition will join the existing line-up of refreshing flavours: Raspberry & Blackcurrant, Blood Orange & Mango, and Cucumber, Mint & Lime, offering retailers another chance to boost sales with fresh and exciting flavour innovation.
The packaged water category is worth £2.5 billion, and the infused water category is growing +32% year on year, with Aqua Libra outgrowing the category in value at +66%1. People are turning to the water category in search of a low carb drinks. 57% of under 35s think drinking a flavoured sparkling water is as enjoyable as a carbonated soft drink2. However, taste remains crucial, with 49% of people citing it as a key reason for consumption3. This exciting new addition will continue this growth and open the category to a younger, health-conscious Gen Z audience, offering a delicious and hydrating option.
Watermelon & Strawberry are growing flavours within the water category4. They have shown to have strong relevance with Aqua Libra and with infused sparkling water shoppers5. The new Watermelon & Strawberry flavour, a blend of juicy and sweet flavour profiles, is free from sugar, calories, and preservatives. Aqua Libra’s infused sparkling water is available in multipacks of four and 24, providing a clean, crisp taste that is perfect for any occasion – from lunchtime, to on-the-go and evenings.
Ben Parker, Carlsberg Britvic’s Vice President of Commercial Off Trade, said: “Aqua Libra is now valued at £7.4m in sales and growing at an impressive 66% year on year, making it the fastest-growing infused sparkling water brand in the UK6. We are always looking for ways to provide our retail partners with high-quality, in-demand products that help drive footfall and increase sales. We’re confident that the Watermelon & Strawberry flavour will resonate with health-conscious consumers, providing retailers the chance to appeal to even more shoppers.”
Available in grocery from 15 January, with permanent listing available 12 February, the new Watermelon & Strawberry flavour will be available in multipacks of four and 24. Additionally, branded shippers are using Aqua Libra’s summer For Goodness Sake campaign and detailing the health credentials of no calories no artificials all good.
Contact
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Tel: 01494 731 750
Email: carlsbergbritvic@cirkle.com
All reader enquiries should be directed to: Customer Services, Carlsberg Britvic on 0345 7581781
Notes to Editors
Four pack – recommended retail price £3.50
Multipack of 24 cans (where available) – recommended retail price £16.99
1Nielsen IQ RMS, Carlsberg Britvic defined Plain Water & Water Plus. Total Coverage RSV m’s L52wk w/e 27.04.24
2Mintel Bottled Water Report 2024
3Kantar Usage Panel In Home & Carried Out, WaterPlus, 52wk w/e 01.12.24
4Black Swan, Flavours & Functions Report, UK, Sept 2024
5Black Swan, Flavours & Functions Report, UK, Sept 2024
