A world where great packaging never becomes waste.
We believe in providing packaging choices that reduce environmental impact, and always make sure our packaging doesn’t become waste. This means innovating to give shoppers and consumers a wide range of options – from sustainable plastic or aluminium packaged drinks in multiple formats, to flavouring billions of water occasions from small bottles or cartons with concentrated squashes and syrups, to products with no packaging at all.
All our packaging and advertising have prominent messages encouraging consumers to recycle. Find out more about different kinds of packaging and where it can be recycled.
Where packaging is necessary, we aim to establish a fully closed loop system where all bottles and cans are repeatedly used and recycled. As part of this ambition, we have made sure all bottles and cans in Great Britain and Ireland are fully recyclable and where possible, we reduce our packaging through design.
Our aim is to increase recyclability across our packaging. This year, 99% is recyclable in Great Britain and Ireland - with only our bag in boxes currently outstanding.
We actively support the roll out of well-designed Deposit Return Schemes (DRS) to increase recycling rates and establish a functioning circular economy for plastic. This needs to happen so we have sufficient supplies of recycled food-grade quality PET to re-use in our bottles.
A well-designed Deposit Return Scheme would help us increase the level of recycled plastic (rPET) in our plastic bottles in Great Britain and Ireland. Currently, Ballygowan Mineral Water and Plenish bottles are made from 100% rPET.
Through working with suppliers and technical teams the total percentage of rPET in our bottles across Great Britain and Ireland has increased to 29%. Our biggest challenge to reaching our longer-term target is the availability of high quality food-grade rPET sourced from places that meet our required technical and ethical standards and balance carbon impact.
We’re making the most of our flavour concentration expertise to create more choice across our much-loved Robinsons and Teisseire ranges. Each bottle of these family favourites is enough to flavour 20-40 drinks, depending on the bottle size and that doubles with our double concentrated range. This expertise means we’re leading the way when it comes to maximising the number of serves per packaged item.
Our R&D team is developing innovative ways to serve high quality drinks without the need for unnecessary single-use packaging – an initiative we call Beyond the Bottle.
For decades, we’ve been experts at serving delicious drinks on dispense in hospitality settings and we’ve been increasing the number of outlets using this model – for example our contract with the O2 Arena in London. More recently, our experts have been pioneering new forms of technology to create additional premium serve options. We have created our London Essence Freshly Infused founts – the first premium tonic on tap. It uses patented micro-dosing technology to freshly infuse tonic water with distilled botanicals at the point of serve, so there is no need for packaging.
