Under our Healthier Planet strategy to reduce our environmental impact, we want to reimagine our packaging, to help to create a world where great packaging never becomes waste. Doing good while doing well has been at the heart of Britvic’s ethos since its creation and we want to make a positive contribution to the people and the world around us.
At Britvic, 99.6% of our packaging in Great Britain and Ireland is recyclable, but we want to go further. We actively support the roll out of well-designed Deposit Return Schemes (DRS) to increase recycling rates and establish a functioning circular economy for plastic. We supported the introduction of the scheme in Ireland in February, with Kevin Donnelly, Managing Director of Britvic Ireland playing a key role on the board of the Irish DRS system administrator Re-turn.
In this video, you can learn more about what exactly the scheme involved and how this has been successfully introduced, aiming to operate at the lowest possible cost for all involved. DRS will help us to increase the level of recycled plastic (rPET) in our plastic bottles in Ireland and eventually further locations.
Hear from our experts Kevin Donnelly, Orlagh Geraghty and Damian Zajac on why DRS is so important for creating a sustainable future:
