Lipton, the number one ready-to-drink iced tea brand[1], is kicking off the summer season with an exciting competition running throughout June. Five lucky operators each have the chance to win a £250 experience day voucher, a case of free stock and Point Of Sale (POS) to tap into Lipton’s popularity during a key seasonal period. The brand will also be giving one of the winners a year’s supply of Lipton’s 330ml cans, driving awareness of the new format.
With Lipton growing year on year[2], the brand is well placed to help outlets cater to the demand for ready-to-drink iced tea, offering shoppers a tasty alternative to traditional soft and carbonated drinks. Lipton offers a range of irresistible, refreshing, and tasty flavours that are low in calories and free from artificial colourants and preservatives. Available in Peach, Lemon, and Raspberry, and Mango, Lipton Iced Tea also comes in a variety of formats. The brand even expanded its on-the-go offerings by launching a new single serve 330ml can earlier this year.
Ben Griffiths, Commercial Director at Britvic, said: “At Britvic, we’re keen to support our hospitality partners. With Lipton we can do just that, particularly during the summer months which is a key moment for Iced Tea and Lipton’s range of flavours and formats. Following the launch of our 330ml can earlier this year, we’re now able to expand the consumption occasions of Lipton even further.
“We know the last few years have been challenging for operators, but they have continued to work through long and demanding hours. As a token of our appreciation, we want to provide operators with free stock and POS, helping them to engage with customers. Not only that, but through the experience day voucher, we want to give operators the chance to create special and lasting memories with their loved ones.”
To enter the competition, operators must simply visit one of H2O Publishing’s media titles- OOH, Dine Out or Contract Catering, and fill out a short form between 12th June 2024 09:00am and 28th June 2024 5:00pm. Winners will be selected at random on 28th June 2024.
Notes to editor:
Terms and Conditions
GB 18+ only. Promotional period: 00:01 10.06.2024 until 23:59 28.06.2024. NPN. Visit www.winwithlipton.co.uk and fill out the form as instructed. Prizes: 5x £250 experience day voucher, 5x Lipton POS kit, and 5x Lipton 330ml can case (x24 cans per case). 5x winners. X1 winner (out of the x5) will win 1x year supply of Lipton 330ml cans (x24) (x36 cases). Max 1 entry and prize per outlet. Internet and valid email address required. Draw date: 01.07.2024. Promoter: Britvic Soft Drinks.
[1] NielsenIQ RMS, Total Coverage Inc Discounters GB, Total Ready To Drink Tea, Cold Hot Drinks, Britvic Defined, Value Share MAT w/e 25/05/24
[2] NielsenIQ RMS, Total Coverage Incl Discounters GB, Total Soft Drinks, Britvic Defined, Volume MAT w/e 25/05/24
