TV star Anna Daly teams up with MiWadi to unveil MiWadi MiWay campaign – and is calling on families to create a new MiWadi flavour!
- TV Star, Anna Daly gets her creative juices flowing to help launch MiWadi MiWay campaign
- Ireland’s favourite squash range is calling on families across Ireland to get the creative juices flowing and submit their creations – no matter how fruity or fun!
- Adults and kids are invited to work together to submit their favourite fruity flavour combinations through their very own ‘Mi-mojis recipe’
Thursday 30th January, 2020: TV star and Mum of three, Anna Daly is teaming up with MiWadi to launch the MiWadi MiWay campaign and is calling on kids and adults across Ireland to create their own MiWadi flavour. Anna, along with Ella Caulfield (aged 6) and Christian Smullen (aged 8) were on hand to help launch the MiWadi MiWay campaign, which is asking kids and adults to work together to create their dream MiWadi flavour, using specially curated Emojis or ‘Mi-mojis’.
As future tastemakers, MiWadi wants to empower kids across Ireland to explore their favourite flavours and open their imagination to all the delicious and delightful flavour combinations that they would like to try. To really get the creativity flowing, MiWadi is calling on kids and parents to complete their unique three fruit recipe with a unique name and flavoursome emoji combination. Whether it’s lemon mixed with grape and raspberry to create ‘Bitterbubbleberry, or strawberry and mango infused with orange to make ‘Strawberry Tangellow’, MiWadi wants to hear the nation’s perfect ‘pear’ing.
Families who dream up their fruity flavour creation must go online and post their entry on MiWadi’s Facebook or Instagram pages using an innovative emoji recipe. One lucky winner will get to see their MiWadi flavour produced and sold in shops throughout the country as well as winning a family trip to Orlando, Florida! There are also loads of exciting prizes for the runners up too. The competition, which goes live from 1st February, will feature across promotional bottles of MiWadi sold in shops throughout Ireland.
Speaking at the launch, Anna Daly said: “I am delighted to be working with MiWadi once again, this time on its MiWay campaign. This is such a great way for families to spend time together, getting creative and most of all, having fun. MiWadi is a firm favourite in my household and we’re excited to get our creative juices flowing to try and come up with a new flavour that we love even more than the last!”
Claire Lynch, MiWadi Brand Manager, Britvic Ireland said: “With MiWadi MiWay, we wanted to create a campaign that harnesses the power of creativity and fun. MiWadi has been an Irish family favourite flavour squash brand for over 90 years and we consistently strive to create great refreshment options to compliment a healthy and happy lifestyle, without compromising on taste or flavour. We are very excited to try all the new flavour combinations that come our way!”
MiWadi is Ireland’s no.1 flavour enhancer brand range. With a wide range of flavours available and a full No Added Sugar range added to the portfolio MiWadi is a firm favourite with all the family. The MiWadi range includes added vitamins, helping families to stay refreshed in a flavoursome way.
ENDS
For More information, please contact:
Murray Brand
Orlagh Ryan oryan@murraygroup.ie | 0876160279
Susanne Dillon | sdillon@murraygroup.ie | 0863043607
About Britvic Ireland:
#1 Manufacturer of low and no sugar drinks
Britvic Ireland is part of Britvic plc, a leading branded soft drinks business in Europe and South America that operates in and exports to over 100 countries. With a brand portfolio dating back to the invention of soda water in 1773, Britvic Ireland is one of the oldest soft drinks companies in the world and remains the only large-scale soft drinks manufacturer in the Republic of Ireland employing 550 people.
Today, Britvic Ireland is Ireland’s No.1 domestic producer of soft drinks and the No. 2 soft drinks company (by volume) operating in the Irish market. 70% of soft drinks consumed in Ireland are imported and 30% are domestically manufactured, of which Britvic Ireland produces 28%.
Britvic Ireland has been manufacturing iconic soft drinks at Kylemore Road in Ballyfermot for the past 50 years and has been bottling Ballygowan at Newcastlewest in Limerick for 30 years. Our brand heritage extends over 240 years and encompasses our much loved Irish brands such as Ballygowan, MiWadi, Club, Cidona and TK; our broader Britvic group brands such as Robinsons, Fruit Shoot and J2O as well as PepsiCo brands like Pepsi and 7UP which we produce and market here under licence.
Britvic Ireland is the industry leader on healthy hydration as a result of the health strategy we adopted in 2013. Over the past four years we have set out to reformulate our iconic drinks to reduce the calories per serve; to innovate and bring new great tasting low and no sugar products to market; to educate consumers through clear and transparent labelling and to motivate consumers to opt for healthier soft drinks by providing the most choice in the category.
We are proud to be the number one soft drinks manufacturer in low and no sugar products in Ireland and to continue to lead the evolving category by partnering with retailers and food service customers to continually meet demand for ‘better for you’ hydration and to ultimately nudge consumers towards great tasting healthier refreshment options.