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New video shows British tennis legend Tim Henman supporting Robinsons’ new reusable drink bottle initiative at The Championships, Wimbledon
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The All England Lawn Tennis Club is set to make this year’s Championships the ‘greenest’ to date
Tim Henman OBE may not have had his name engraved on a trophy at Wimbledon, but he is the first to see his name inscribed on the new Robinsons reusable drink bottle, available at this years’ Championships.
In a light-hearted video released today by Robinsons, the Official Soft Drink of The Championships, Tim pokes fun at his unlucky track record at Wimbledon, whilst landing a more serious environmental message.
To help reduce the amount of waste at The Championships, which receives nearly 500,000 attendees and serves close to a million drinks each year1, Robinsons has introduced new personalised, reusable drink bottles.
Tim Henman said: “Wimbledon is thirsty work, for both players and spectators, so it’s great that this year tennis fans will be able to stay hydrated in a more sustainable way, whilst doing their bit to reduce the amount of plastic that is used during the Fortnight.”
Visitors to The All England Lawn Tennis Club will be able to purchase the personalised bottle for £7, or just £5 if they return an empty bottle of Refresh’d for recycling to Robinsons’ Play Tennis Café.* To help them stay hydrated court-side, Robinsons are encouraging visitors to fill their reusable bottles up for free with their brand-new Fruit Creations range.
Kevin McNair, GB Marketing Director, Britvic said: “Providing consumers with a reusable drink bottle at Wimbledon is part of our ongoing commitment to tackling plastic pollution. We are proud of the fact that all Robinsons PET plastic bottles are fully recyclable in the UK, with 99% of local authorities collecting PET at the kerbside. Plus Robinsons, due to the fact it’s a concentrated drink, uses less plastic per serving compared to many other soft drinks.
“Earlier this year we signed The UK Plastics Pact, a pioneering agreement designed to keep plastic in the economy and out of the ocean. In 2017 Britvic removed 308 tonnes of primary plastic bottle packaging from the supply chain. We are making progress, but we all have more to do.”
James Ralley, Head of Marketing and Commercial, The All England Lawn Tennis Club said: “Like Robinsons, we have a shared ambition to minimise our impact on the environment whenever possible. These reusable drink bottles are just one of several sustainability initiatives introduced for this year’s Championships. We’ve also eliminated the use of plastic straws, incorporated 10 electric vehicles into our transport fleet, and increased the number of free water re-fill points and fountains around the Grounds.”
Robinsons and Wimbledon have a rich heritage together, dating back to 1935 when Lemon Barley Water was first created at The Championships to refresh tennis players. Fast forward to 2018, and Robinsons is still found front and centre at the prestigious Grand Slam tournament.
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Notes to Editors:
For more information, and/or to request images, please contact please contact the Robinsons Press Office on 020 7025 6646 | RobinsonsTeam@redconsultancy.com
Facts about The Championships, Wimbledon & Robinsons:
- Robinsons has a rich heritage with Wimbledon dating back to 1935 when Lemon Barley Water was first created at The Championships
- On average Robinsons varieties contain real fruit in every drop, no more than 5 calories per glass and no added sugar**, aiming to help families enjoy more water
*Daily limit of 200 drink bottles
**With the exception of Robinsons Barley Water. All Robinsons variants contain naturally occurring sugars from the juice.
About Wimbledon
The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Held at the All England Club, established in 1868, the first Championships took place in 1877.
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1 https://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html