The London Essence Premium Tonic on Tap fount delivers the highest quality chilled mixers with the purest flavours freshly dispensed via technology that will boost bar revenue, deliver significant operational benefits, and pioneer a more sustainable mixer market.
Today, The London Essence Company unveils London Essence Premium Tonic on Tap – an innovative tonic fount featuring micro-dosing technology to create exquisite mixers, freshly infused with distilled botanicals at the point of dispense. The simple-to-use fount is the result of extensive research and development, offering a solution to meet both consumer demand for premium drinking experiences and trade demand for great quality, operational simplicity, and improved sustainability – reducing packaging by 96%.
Offering five different flavoured tonics*, to complement the varied styles of gin, London Essence Premium Tonic on Tap infuses distilled botanicals to perfectly chilled, carbonated tonic at the last possible moment, to ensure freshness and the purest flavour in every serve. It is this unique use of distilled essences which enables the entire London Essence collection to always be low in calories and light in sugar, without the need for artificial sweeteners.
The state-of-the-art fount is made from copper and stainless steel and boasts an eye-catching vortex to elevate the consumer experience. Bartenders can take advantage of a simple and clear London Essence tonic and spirit pairing sheet to help with serve inspiration, hosted on the reverse of the fount.
Ounal Bailey, of The London Essence Company, says: “The London Essence Company creates versatile tonics that elevate every occasion and serve, from the classic G&T to more contemporary offerings. This new, innovative fount system allows a more sustainable and simple way for bars to serve tonics, it delivers on and complements the exceptional quality expected from The London Essence Company’s range of exquisite drinks.”
Offering insight into the ground-breaking technology, Keith Richardson, Director of New Technologies at The London Essence Company, added: “Boasting a simple three-step process, London Essence Premium Tonic on Tap starts with a balanced and consistent tonic base to which optimally chilled water is then added and carbonated. Post carbonation, specially designed cartridges release droplets of distilled botanicals – our unique essence – into the liquid to achieve freshness and the purest flavour. Just one cartridge accounts for up to 1,000 200ml serves and helps create the perfect drink.”
Eric Drought, Area General Manager from the G1 Group, who have been trialling London Essence Premium Tonic on Tap, commented: “London Essence Premium Tonic on Tap has opened up a completely new market for customers looking for something new, refreshing and exciting. The speed of pour, quality and taste, eye-catching fount and sustainability credentials make it popular with both customers and staff. By using London Essence Premium Tonic on Tap, there has been less wastage and our service is much smoother and it eliminated the need for constant stock replenishment. We also noticed a great uplift in tonic sales thanks to its stand-out on the bar, and the flavour cartridges mean we get thousands of serves out of each one – a genuine bonus for any bartender.”
London Essence Premium Tonic on Tap is currently being trialled in outlets nationally and will be rolled out to the on-trade from February 2020. ** For operators wanting more information on how to get London Essence Premium Tonic on Tap in their outlets, please contact London Essence at https://www.londonessenceco.com/en/contact.
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*Indian Tonic, Elderflower Tonic, Cucumber Tonic, Grapefruit Tonic and Rhubarb Tonic.
**London Essence Premium Tonic on Tap is currently available for hotels, pubs and restaurants who serve a minimum 21 tonic serves per day.
Notes to Editors:
About The London Essence Company
London Essence is produced by WiseHead productions, the incubator company backed by Britvic to deliver elevated drinking experiences for discerning adults.
Founded in 1896, on the banks of the River Thames, The London Essence Company revolutionised the way that food and drink companies thought about flavour, by using the knowledge and expertise gained whilst working for leading perfume houses of the time.
Its secret, using the science of distillation and the art of layering flavours, creating natural essences with unmatched depth of flavour and complexity.
In 2016 the London Essence archives were discovered gathering dust and the company was refreshed. Today, inspired by the craft and inventiveness of the original firm, The London Essence Company crafts luxurious drinks from the purest flavours - selecting the finest botanicals and gently distilling them to capture their true essence.
Its collection of tonics, gingers and sodas is always low in calories, contains no artificial sweeteners and delivers a carefully calibrated taste profile.
London Essence Stockists
The London Essence Company’s full range of packaged soft drinks is available in leading bars across the world including Kwãnt, Coupette and Donovan Bar in London, The Clumsies in Athens and The Old Man in Hong Kong.
It is available to buy in the UK at selected Waitrose, Tesco and Sainsbury’s stores, and from £1.85 (500ml).
About Tonic on Tap
London Essence Premium Tonic on Tap is a world-first fount which provides the freshest way possible to experience tonic, infusing distilled botanicals to deliver the purest flavours in every serve. When the tonic is poured from the fount, a three-step process is started, ensuring freshness and quality. This starts with a balanced and consistent tonic base which is naturally sweetened with fructose and a touch of quinine, then chilled water is added and once carbonated, the droplets of distilled essences are added to create the freshest possible flavour.
The fount boasts a clear menu for consumers, and an eye-catching vortex for drinkers which dramatises the process of infusing tonic with flavour. Bar staff will benefit from a simple and clear pairing sheet to help with serve education.