Premium mixer brand The London Essence Co. is pleased to announce that it has experienced exponential growth across British retail and hospitality in the last twelve months, making it the fastest growing mixer company in Britain. The brand’s retail sales value is now £15 million in Britain, cementing its position as the leading challenger in the premium mixers market. London Essence has also been voted No. 2 Top Trending Mixer by the World’s Best Bars this year and No. 4 best-selling mixer.
When consuming premium mixers at home, London Essence takes 5% share of the premium mixer category and has the highest ever brand awareness with a 52% increase in brand penetration within the last year and a retail sales value of £5 million. Within hospitality, the last twelve months has seen the sales value of London Essence increase to £9.3 million with 64% growth year on year. This has been fuelled by the launch of its Freshly Infused premium mixers on dispense which is now pouring in over 1,000 hospitality outlets.
UK Head of Marketing at The London Essence Co., Melanie Ginsberg, spoke about the brand’s news saying: “We’re thrilled to announce The London Essence Co.’s strong growth figures within both retail and hospitality. It’s been great to discover that consumers are still looking to enjoy an elevated experience both at home and out of home, despite the environmental challenges.
“Looking forward, we have exciting plans for the rest of 2023. We will continue to build our elevated brand credentials to help our trade partners drive category growth, while ramping up our deployment of Freshly Infused, our premium mixing dispense platform, delivering elevated mixed drinks and solus serves. This, alongside our summer programme of events, digital media and branded activations in both retail and hospitality, will deliver a truly elevated summer season for London Essence.”
For more information contact:
Pria Mani at Capture Communications
Email: pria@capturecomms.com
About London Essence
In 1896, the founders of The London Essence Company began to develop exquisite essences for the city’s finest perfume houses. Informed by this innovative heritage, London Essence today creates luxurious drinks with purest flavours derived from quality ingredients. An ensemble of botanicals is artfully selected by their team of flavour experts and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies but rather accentuates it.
