Premium mixer brand, The London Essence Co., is delighted to announce the expansion of its Crafted Sodas range with the launch of two new flavours, Aromatic Orange & Fig and Raspberry & Rose Crafted Sodas. From 9th October 2023, the two new SKUs will be available to purchase in 500ml bottles from major retailers, RRP £2.00.
The launch supports London Essence’s ambition to build a premium mixer brand for a much broader range of elevated mixed and solus drinks. The Aromatic Orange & Fig Crafted Soda is a sparkling mixer with a vibrant citrus-forward profile that is freshly aromatic on the nose, combining sweet, zesty orange with the citrus intensity of blood orange and layered with aromatic bergamot for a subtle herbal undertone. The addition of a fig distillate delivers a smooth and honeyed finish that perfectly complements the fresh orange citrus for a refreshing sip that can be served as a solus drink, or paired with your favourite premium spirit.
The Raspberry & Rose Crafted Soda consists of vibrant raspberry infused with a hint of sharp blackberry, and is perfectly balanced with lavender and a signature rose distillate, adding an elegant top-note and a fragrant, floral finish. With a well-rounded taste profile, the Raspberry & Rose Crafted Soda can be served on its own for a non-alcoholic alternative, or paired with your favourite premium gin, for a sophisticated twist on the classic Bramble cocktail. As with the full range of London Essence’s products, both SKUs are sweetened naturally with fructose and are low in calories, with less than 20 calories per 100ml.
The new flavours will be rolled out across major retailers from October 2023 including:
- Tesco stores nationwide from 9th October 2023
- Sainsbury’s stores nationwide from 23rd October 2023
- Morrisons stores nationwide from 22nd October 2023
UK Head of Marketing at The London Essence Co., Melanie Ginsberg, spoke about the brand’s news saying, “We’re thrilled to be expanding our much-loved Crafted Soda range with these two exquisite new flavours. Ingrained in our ethos is an uncompromising commitment to quality flavours and these new crafted sodas from The London Essence Co. are no exception, allowing consumers to enjoy a premium drinks experience from the comfort of their own home.”
The London Essence Co. Aromatic Orange & Fig and Raspberry & Rose Crafted Sodas will be available to purchase from Tesco stores nationwide from 9th October followed by other major retailers.
For more information contact Pria Mani at Capture Communications:
Email: pria@capturecomms.com
Notes to editors:
In 1896, the founders of The London Essence Company began to develop exquisite essences for the city’s finest perfume houses. Informed by this innovative heritage, The London Essence Company today creates luxurious drinks with the purest flavours derived from quality ingredients. An ensemble of botanicals is artfully selected by their team of flavour experts and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies but rather accentuates it.
