Tango is set to excite shoppers up and down the country with the boldest drop of 2024: Tango Blast. The iconic Tango Ice Blast flavours are launching in a limited-edition, ready to drink format and from 22nd April, the much-anticipated Tango Raspberry Blast and Tango Cherry Blast will be available exclusively to the convenience channel. Tango's latest launch will look to engage Gen Z shoppers with its bold flavours, striking colours and eye-catching packaging.
Tango already has a strong record of new product development, particularly with its rotational flavour series, Tango Editions, with both Berry Peachy and Paradise Punch achieving the number one fruit flavoured carbonate new product development in their year of launch[1]. The Britvic brand is confident its latest edition, Tango Mango, will follow in the same footsteps. Alongside this, Tango’s impressive market value of over £98.5m RSV[2] and continued double digit growth +16% perfectly positions the brand to drive further excitement in the fruit flavoured carbonates category.
Ben Parker, Retail Commercial Director at Britvic, said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel. As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers. So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.”
“The demand for on-the-go soft drinks has increased, which is evident in our recent research with ACS, which showed 57% of people who had purchased soft drinks said it was the main reason they went to their local convenience store[3]. In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available[4]. The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format.”
Free from artificial flavours or colours, Tango Blast is approved as vegan by The Vegetarian Society, making both flavours suitable for a wide range of consumers. Tango Raspberry Blast and Tango Cherry Blast will be available in a 500ml format only from 22nd April at an MRSP of £1.99, the flavours will also be available in packs of 12 (in wholesale only). Exclusive to convenience, the launch will be supported by a social media first activation, PR, and in-store point of sale items to make Tango Ice Blast unmissable in store.
Notes to Editors
Contact:
For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1] NielsenIQ RMS, Total Coverage GB inc discounters, Value sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
[2] NielsenIQ RMS, Total Coverage including discounters, Value sales/Value sales % chg, Fruit Carbonates, Britvic Defined, Latest 52 wks w/e 09.03.24
[3] Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023
[4] IGD Category Benchmark research, May to June 2023, (combined ‘go without’+’buy next time I visit’+’buy elsewhere’)
