Tango announces a three-year charitable partnership with The Prince’s Trust, with a promise to donate £100,000 in the first year alone to support young people.
The Britvic brand has long championed the younger generation through charitable initiatives. Through this partnership, Tango will raise funds to enable the Prince’s Trust to give young people access to over 5,000 hours of one-to-one support including counselling, education and careers advice – helping to unlock their potential and access potentially life changing career opportunities.
The partnership with The Prince’s Trust, a UK charity that supports 11 to 30-year-olds into employment, education and training, marks the latest milestone in Britvic’s broader People and Culture strategy.
The announcement re-enforces Britvic’s continued commitment to youth employment and professional development – with over 70 apprentices working across the business and over 40 placements offered via the Government’s Kickstart scheme which supports 16 to 24-year-olds claiming Universal Credit and at risk of long-term unemployment.
Ben Marson, Director of Partnerships at The Prince’s Trust, said: “We are delighted to begin this new partnership with Tango which will raise vital funds to support young people get into work, education and training.
“In addition, by bringing our two brands together, we can connect with and inspire more young people to build the confidence they need to thrive.”
The partnership will come to life this summer with an on-pack takeover across Tango Original Orange and Sugar Free Dark Berry flavours, encouraging young people to ‘find their fearless’. With 5p from each pack sold being donated to The Prince’s Trust, a content partnership with LadBible, a social media campaign, and instore activation – the partnership is set to inspire and encourage young people to find their confidence and thrive.
Ieuan Evans, Tango Brand Manager at Britvic said: “We’re incredibly proud to launch our partnership with The Prince’s Trust this summer. The charity undertakes incredible work supporting young people across the country, and with young people being among the hardest hit coming out of the pandemic, it’s so important we work together to support and inspire them to build their confidence and discover fulfilling career opportunities.”
This year, Britvic’s ‘supported internships’ education initiative has been shortlisted for the 2022 Food and Drink Federation Awards. The initiative offers internships to students with special educational needs in Great Britain as part of their college week and offers paid internship roles to those with diverse abilities in Ireland. The nomination follows Britvic’s award winning young person programme in 2021, which supported sixth form students as they build their career paths.
As well as supporting education initiatives for young people, Britvic also supports local communities through initiatives including Only a Pavement Away, which offers training and employment opportunities to people facing homelessness, prison leavers and veterans.
For further information please contact:
Amy Deedman
Corporate Communications Advisor
+44 (0) 7761 757524
pressoffice@britvic.com
Notes to editors
5p from each promotional Tango pack (multipacks capped at 5p total) sold between 01/08/22 to 30/09/23, capped at a maximum of £100,000, will be donated by Tango to the Prince’s Trust.
The Prince’s Trust is a registered charity incorporated by Royal Charter in England and Wales (1079675) and Scotland (SC041198).
About The Prince’s Trust
The Prince’s Trust believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. We help those from disadvantaged communities and those facing the greatest adversity by supporting them to build the confidence and skills to live, learn and earn.
The courses offered by The Trust help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities. We support them to find work because having a job or running a business can lead to a more stable, fulfilling life.
Since The Trust was founded by The Prince of Wales in 1976 we have helped more than a million young people across the UK, and three in four of those we supported over the last five years have moved into work, education or training.
We are committed to enabling even more young people to create a better future for themselves. By helping young people today, the benefits for them, their communities and the wider economy will be felt for years to come.
Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.
