- Tango and The Prince’s Trust partner up to help young people find job and education opportunities via new campaign
- Limited edition Tango cans are launching, featuring the stories of four people helped by the charity
- The partnership is culminating at an in-store event at Morley’s Chicken Shop in Brick Lane, with live speakers and a DJ
A lack of self-confidence is a growing issue, stifling young people across the UK. In fact, 1 in 4 young adults believe that their lives will amount to nothing, no matter how hard they try, whilst a third believe they will fail in life[1].
These statistics serve as a stark reminder that, at such a young age, young people continue to take on huge pressure, many of whom are without the life experience to navigate these challenges. However, there is hope, as one in three say they think more self-belief would help them achieve their goals in work or education[2].
In the spirit of helping the nation’s youth get back on track post-pandemic, Tango have just announced a three-year partnership with The Prince’s Trust – the largest charity in the UK to support young people with education and employment – to spread awareness of the ways they can find their fearlessness.
To celebrate, Tango has launched limited edition cans of its Orange and Dark Berry Sugar Free flavours, with a bold new look to highlight the work of The Prince’s Trust. 5p from each can sold will be donated to the charity, and a QR code on the can sends consumers to a site with more information about the partnership, as well as ways to refer yourself for a Prince’s Trust course, or donate.
To help spread word of the partnership, a pop-up is taking place at Morley’s Chicken Shop in Brick Lane on 29th September. Young people supported by the charity will be there to chat to visitors about their experiences of life pre-and-post support from The Prince’s Trust, alongside representatives from the charity. Customers will also be able to purchase their chicken and chips in a box highlighting the real-life stories of some of the young people supported by The Prince’s Trust, before dancing their lunch break away to DJ Conrad James, whose music career is flourishing thanks to the charity’s support.
Ieuan Evans, Brand Manager at Tango, explains why the partnership has come at such an important time: “The pandemic was an incredibly tough time for all, but for so many young people, it had a detrimental effect on their social lives, endeavours in employment, and their education.
“Tango is a brand already so integrated within the lives of young people in the UK, so we’re really excited and proud to be teaming up with a charity in a partnership that gives back to those who have supported us a brand, and hopefully give them the boost and courage they need to begin, or resume, carving their own successful path.”
The limited-edition Tango and Prince’s Trust’s cans are available in stores until the 30th September 2022.
[1] Prince’s Trust 2022 Youth Index
[2] Prince’s Trust 2022 Youth Index
About The Prince’s Trust
The Prince’s Trust believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. We help those from disadvantaged communities and those facing the greatest adversity by supporting them to build the confidence and skills to live, learn and earn.
The courses offered by The Trust help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities. We support them to find work because having a job or running a business can lead to a more stable, fulfilling life.
Since The Trust was founded by The Prince of Wales in 1976 we have helped more than a million young people across the UK, and three in four of those we supported over the last five years have moved into work, education or training.
We are committed to enabling even more young people to create a better future for themselves. By helping young people today, the benefits for them, their communities and the wider economy will be felt for years to come.
Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.
For more information or images, please contact the Britvic team on group.britvic.consumer@cirkle.com or 01494 731750
