Energy drink brand, Rockstar, is fuelling fans’ thirst for gaming with a new Xbox partnership, which includes bespoke limited edition cans, unmissable Xbox prizes, and a trial 1-month Xbox Game Pass Ultimate membership.
Available until 31st December 2022, limited-edition cans will feature bold artwork from the three iconic games: Halo Infinite, Fallout and Elder Scrolls Online. Each limited-edition can includes a QR code that gives players a one-month membership to Xbox Game Pass Ultimate (RRP: £10.99) and also gives fans a chance to win a range of Xbox prizes, including the next generation Xbox Series S console.
Ben Parker, Great Britain Retail Commercial Director at Britvic says: “Stimulant energy is the largest category in impulse[1], with stimulant shoppers spending 80.3% more than soft drink shoppers in OOH on average[2]. Our latest partnership and on-pack promotion with Xbox is sure to boost sales even further for retailers.”
The limited-edition Rockstar Energy Drink cans will be available to purchase in 500ml offerings across the grocery and convenience channels.
Full competition T&Cs can be found here: https://www.rockstarenergy.co.uk/xboxuk
[1] NIELSENIQ RMS, TOTAL COVERAGE, TOTAL SINGLE SERVE, BRITVIC DEFINED, VALUE SALES, MAT TO 22.10.22
[2] Kantar Worldpanel OOH Panel, All Stores, Britvic-defined, Stimulants sector, average spend in GBP, 52w/e October 2022