Rockstar is offering shoppers the chance to win daily cash prizes through its new on-pack promotion, designed to drive engagement at point of purchase. With 2,850 prizes totalling £50,000 up for grabs[1], consumers simply have to scan the QR code to be in with a chance of winning. What’s more, the brand is offering convenience retailers the chance to promote the competition in-store with eye-catching POS materials that can be downloaded exclusively here.
The downloadable supporting POS materials – which includes posters, barkers and wobblers – can bring some extra energy to a fridge full of Rockstar cans. With the stimulant energy segment now accounting for one third of all soft drink value growth in the last two years[2], it’s the perfect time to get involved and take advantage of the rapidly growing area.
Already a well-known and recognised brand in the UK, Rockstar caters for various consumer needs, whether that’s creating new flavours, or expanding its range into more health focused occasions, with low sugar variants. Through its latest promotion, Rockstar is demonstrating once again how it is able to act on customer demands, and drive excitement– not just through constantly evolving flavour choice, but with engaging competitions too.
When it comes to brand promotions, shoppers are bound to be drawn in by cash prizes, so promoting this activity in stores will help drive sales among existing customers, in addition to attracting new shoppers to the energy drinks segment.
[1] (figures taken from the competition T&Cs - win-cash-terms-and-conditions.pdf (britvic.com))
[2] Combination of NielsenIQ RMS, (Grocery Mults + C&I), Britvic-defined Stimulants sector, 52wk data to 23rd Oct 2021 + Kantar Worldpanel, Take home panel, (Discounters excl Iceland & Wilkinsons), Britvic-defined Stimulants sector, 52wk data to 3rd Oct 2021 + CGA, (Licensed + Foodservice), Britvic-defined Stimulants sector, 52wk data to June 2021 | Growth based on Value growth 2yr CAGR | ARP per litre, Latest MAT