Leading soft drinks manufacturer, Britvic Soft Drinks, is announcing a brand new Wimbledon promotion as part of an annual £7m investment for leading squash brand Robinsons.
In its 79th year of partnership, the latest Wimbledon activation will offer families the chance to a VIP package to attend Wimbledon via an on-pack promotion.
Through the VIP package, which includes centre court tickets, spending the day in Robinsons’ luxury VIP suite, as well having a knockabout with former tennis star Tim Henman, the Robinsons promotion will bring Wimbledon to more families and drive incremental sales this summer.
The on-pack Wimbledon promotion to win this Wimbledon VIP package will be available on all variants of Robinsons everyday squash including 1L Single Concentrate, 500ml Double Concentrate (DC) 1.25L DC and 1.75L DC bottles. Britvic will be supporting the Robinsons Wimbledon campaign with TV, press & digital communications that kick off from 28th April until the end of the tournament on July 16th, while the competition itself to win a VIP Wimbledon experience closes on the 16th June.
The brand will be bringing back its Wimbledon ‘Imagine’ advert which sees tennis fans watching the tournament and drinking Robinsons. The advert will include a new end frame to introduce the exclusive VIP family experience.
Families can be in with a chance to win by simply entering a unique code to the Robinsons squash website, found on every promotional bottle. Robinsons have eight VIP experiences for families to win via on-pack; with a further two sets of tickets being given away through print and social media competitions. While on the Robinsons website families will be given the opportunity to watch online tutorials presented by the Robinsons Play Thirsty Coach Judy Murray. As a mum and coach to two Wimbledon champions, Judy is perfectly placed to support Robinsons in championing brilliant moments of energetic family play, teaching families skills to enable them to play tennis at home.