Robinsons is kicking off its third year as The Hundred’s Official Soft Drinks Partner with a new on-pack promotion set to help retailers drive sales during this summer’s cricket tournament. New for this year and set to drive even more awareness amongst shoppers, the on-pack promotion is rolling out across both Robinsons’ Ready To Drink and Core ranges, allowing retailers to give shoppers even more chances to win big. Available across the Grocery channel now, over 100 lucky consumers will be in with the chance to win a pair of tickets to The Hundred cricket competition, which will be released weekly via a QR code on-pack.
The Hundred was a huge success last year, with 580,000 tickets sold, which was a record figure for the tournament1. This presents a significant opportunity for retailers to tap into during this summer’s tournament with Robinsons’ on-pack promotion. After a very successful promotion last year, which saw 18, 242 entries, this year’s even bigger promotion is set to further support retailers looking to appeal to a wider range of consumers to boost sales.
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, comments: “Robinsons is proud to be in our third year as The Hundred’s Official Soft Drinks Partner, a collaboration that allows us to continue supporting retailers in increasing basket spend throughout the summer sporting months. As the UK’s number 1 squash brand2, with our Ready To Drink range being worth £20.7m3 in the grocery channel, Robinsons is well placed to help retailers maximise sales through our latest on-pack promotion, while also allowing them to cater to the increasing demand for on-the-go formats. This summer is set to be huge for cricket, so supporting retailers in leveraging this season through allowing their shoppers to win big is key for keeping consumers engaged and maximising sales.”
Robinsons’ on pack promotion is running across the grocery channel now until 13th August, across its Ready To Drink and Core ranges. Terms and conditions apply.
1. https://www.skysports.com/the-hundred/news/36890/12948810/the-hundred-shatters-attendance-recordsand-increases-tv-viewing-figures-across-mens-and-womens-competition
2. NielsenIQ RMS, Total Coverage GB including discounters, Total Robinsons Squash, Britvic Defined, Sales Value, 52 w/e 25/05/2024
3. NielsenIQ, Total Coverage GB Grocery including discounters, Robinsons RTD, Britvic Defined, Sales Value, 52 w/e 25/05/24
Notes to Editor
Short Terms and Conditions:
On pack promotion:
GB, 18+ only. Open 00:00 06.05.24 – 23:59 13.08.24. Purchase necessary. Internet access required. 112 prizes available (108 x 1 pair of group game tickets & 4 x 1 pair of final tickets for games between 23.07.24 – 18.08.24). Prizes allocated through weekly draws. 12 pairs of tickets available each week from week 1 – 5, 9 pairs of tickets available each week from week 6 – 9, 4 pairs of tickets available each week from week 10 – 12, 2 pairs of finals tickets available in both weeks 13 & 14. Max 1 entry per person, per week, max 10 entries in total. Max 1 prize per person. Purchase promotional product then scan QR or visit website and enter details. Retain receipt. Claim prize in 48 hours. Exclusions apply. Full T&Cs, prize details & entry: www.robinsonssquash.co.uk/thehundred
SKUs available/case sizes:
Robinsons Ready To Drink
- Robinsons Ready To Drink No Added Sugar Raspberry & Apple 500ML
o Case size: 24 - Robinsons Ready To Drink No Added Sugar Raspberry & Apple PMP 500ML
- Robinsons Ready To Drink No Added Sugar Peach & Mango 500ML
o Case size: 12 - Robinsons Ready To Drink No Added Sugar Peach & Mango PMP 500ML
- Robinsons Ready To Drink No Added Sugar Blackberry & Blueberry 500ML
o Case size: 12 - Robinsons Ready To Drink No Added Sugar Blackberry & Blueberry PMP 500ML
Robinsons Single Concentrate
- Robinsons Orange Single Concentrate PMP 750ml
- Case size: 12
- Robinsons Apple and Blackcurrant Single Concentrate PMP 750ml
- Case size: 12
- Robinsons Orange Single Concentrate 1L
- Case size: 12
- Robinsons Apple and Blackcurrant Single Concentrate 1L
- Case size: 12
Double Concentrate
- Robinsons Orange Double Concentrate 750ml
- Case size: 12
- Robinsons Apple and Blackcurrant Double Concentrate 750ml
- Case size: 12
- Robinsons Blackcurrant Double Concentrate 750ml
- Case size: 12
- Robinsons Summer Fruits Double Concentrate 750ml
- Case size:12
- Robinsons Orange Double Concentrate 1.75l
- Case size: 6
- Robinsons Apple and Blackcurrant Double Concentrate 1.75L
- Case size: 6
- Robinsons Orange and Pineapple Double Concentrate 1.75L
- Case size: 6
- Robinsons Summer Fruits Double Concentrate 1.75
- Case size: 6
