In celebration of the Pepsi rebrand rolling out this year, Britvic is supporting convenience retailers by launching an exclusive competition for the Pepsi MAX brand. Playing into the brand’s new strapline, Thirsty for More, the competition will reward ambitious retailers who want to lead by example and work tirelessly to stand out from the crowd. Entries are open from 7 February to 1 March 2024.
To be in with the chance of winning a £250 cash prize to fuel their passion plus an exclusive Pepsi jumper and t-shirt, all retailers have to do is submit a short description on why they need help with their soft drinks range. Five winners will be anonymously selected based on the answers, with the competition being worthwhile for any retailers looking to encourage cola sales with the help of Pepsi.
What’s more, one standout retailer of the five winners will also be selected based on their entry to receive a one-to-one visit from a member of Britvic’s category team, as well as a bespoke planogram for their store based on electronic point of sale data provided.
Pepsi MAX is well known for its great taste, the brand is supported with a successful range of flavours worth £200 million retail sales value and growing at 10% year on year[1], which has the potential to play a significant role in recruiting younger consumers into the cola category. These results indicate the brand’s strong position to drive category growth through the rebrand. What’s more, with cola being the number one soft drink category, worth £6 billion[2], the Thirsty for More competition and prizes will support retailers to increase cola sales for all demographics, while supporting the refresh, with Pepsi point of sale kits also available for retailers to order from Britvic’s At Your Convenience website to drive this.
Ben Parker, Britvic Retail Commercial Director in Great Britain, said: “Recognising and giving back to the retailing community remains a key priority for us as a business. Our Pepsi MAX Thirsty for More competition is a fantastic opportunity for those who want to lead by example to receive our help in growing their soft drinks sales. The Pepsi MAX brand has cultural ties to music, social occasions, and football, driving relevance among a wider audience and helping to recruit shoppers. As part of this, we’re proud to be able to go beyond rewarding a retailer’s business, by rewarding retailers personally with our £250 cash prize to do something they love – whether it be a festival, gig, sporting event or something else.”
To be in with a chance of winning, retailers can visit AtYourConvenience.com/ThirstyForMore and sign in or register to complete the entry form, including a few sentences on why they are Thirsty for More and why they need help with their soft drinks range. GB 18+ only. Promotional period: 00:01 07.02.24 until 23:59 01.03.24. NPN. Draw date: 04.03.2024. Registration & a valid email address are required. Read the full terms and conditions.
Contact: For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1] NielsenIQ RMS, Total Coverage including Discounters, Total Cola, Total Pepsi Flavours Value Sales, MAT to WE 30.12.23 + CGA by NielsenIQ, Total Out of Home, Total Cola, Total Pepsi Flavours Value Sales, MAT to W.E 30.09.202
[2] NielsenIQ RMS, Total Coverage including Discounters, Total Cola, Value Sales, MAT to WE 30.12.23 + CGA by NielsenIQ, Total Out of Home, Total Cola, Value Sales, MAT to W.E 30.09.2023
