The new campaign is live from this November across out of home, social media and strategic media partnerships
Premium mixer brand, The London Essence Co. has unveiled its new look brand campaign, London Distilled, hoping to bring a fresh perspective to the category. The two-month campaign will be showcased across three main channels; out of home, social media and strategic media partnerships, with the aim of celebrating the unique blend of mixing, set at the heart of modern cities.
Celebrating the different characters found in a stylish metropolitan city such as London, the new campaign hopes to capture the diverse blend of creative influences, known to The London Essence Co. as ‘tastemakers’. The final result is a reflection of how diverse blends come together to create exceptional experiences. This reflects the creative process that lies at the heart of the London Essence brand, taking remarkable and diverse ingredients and artfully blending them to create exceptional drinks. The style of the creative is inspired by the London heritage of the brand with an added fresh contemporary edge.
“We’re thrilled to be launching the next stage of our journey with the debut of our London Distilled campaign across Great Britain and Ireland. We are born of London and are proud of the creativity that is fostered not only in our home city, but cities around the world. Our campaign captures the tastemakers of London, both in our creative and in our partnerships, they inspire us and our audience.” explains Ounal Bailey, co-founder of The London Essence Co.
The out of home campaign will be live in key cities such as London, Manchester, Edinburgh, Dublin and Belfast across large format billboards, a number of premium contextual sites where individuals socialise, and key travel routes intrinsically linking the campaign to where premium mixer consumers commute and will also enjoy the festive season.
Media partnerships with The Times and SheerLuxe will also help leverage the credible tastemaker associations at scale, whilst social media will drive reach through discovery content across Instagram and Facebook. The Times media partnership will include a content series with celebrated Londoners Henry Holland and Sophie Ellis-Bextor, as well as an interactive map which guides you to the best of London’s bars to experience this winter.
Laura Varnam, Client Lead at mSix&Partners says, “We’re proud to continue our great work with London Essence and bring the true Essence of London to our tastemaker audience. Bringing together partnerships, impactful OOH and world class social executions to deliver the alchemy that truly delivers media greater than the sum of its parts.”
The London Distilled campaign is now live across out of home, soon followed by social amplification and media partnerships.
For more information contact Pria Mani at Capture Communications
Email: pria@capturecomms.com
About London Essence
In 1896, the founders of The London Essence Company began to develop exquisite essences for the city’s finest perfume houses. Informed by this innovative heritage, The London Essence Company today creates luxurious drinks with the purest flavours derived from quality ingredients. An ensemble of botanicals is artfully selected by their team of flavour experts and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies but rather accentuates it.
About Saatchi & Saatchi
Saatchi & Saatchi have a simple ambition to create the most influential creative ideas from modern Britain, a mission recognised by its inclusion in Fast Company’s Most Innovative Companies List 2023.
This spirit is brought to bear on transformative work for clients including EE, BT, Direct Line Group, Subway, Britvic, Pilgrims and Siemens, and in a series of standout new business wins for 2023 including The John Lewis Partnership, (incorporating John Lewis, Waitrose and John Lewis Financial Services) and OVO. The company also launched Upriser in late 2022, a free to access creative schools platform available to any secondary school in the UK.
The Saatchi & Saatchi network unites 114 offices in 67 countries and 6,500 people. Saatchi & Saatchi is part of the Publicis Groupe.
www.saatchi.co.uk
About mSix&Partners
mSix&Partners is one of the fastest growing media agencies in the world. A progressive and entrepreneurial media network that was born digital, the agency is led by its partners who pride themselves on a pioneering, energetic approach and honest culture.
With over 40 offices worldwide, mSix&Partners is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM. The agency is powered by this partnership to go Further, Faster for clients. They specialise in driving business growth by creating bespoke, dedicated, multi-disciplinary teams that closely partner client marketing operations with data and technology placed firmly at the heart.
mSix&Partners measure all success across the triple bottom line: people, planet and profit. These pillars inform everything they do as equal forces in its own business plan, underpinned by technology, data & analytics products.
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