Plenish, a leader in plant-based drinks, is introducing its first ever holistic campaign – showcasing the full range of products and including a new ‘It’s all good’ tagline.
Wake Up With Plenish is the brand’s biggest campaign to date, and launched this week during Veganuary - the most significant month for consumer recruitment within plant-based categories. The campaign will be visible across Meta, TikTok, digital display, out of home advertising, radio, in-store and through influencer content, using third party technology to target the same users across all platforms and focusing on early parts of the day. Celebrating the versatility of the Plenish range for people’s morning routines, it calls on consumers to understand the importance of breakfast and the morning rituals that set you up for the rest of the day.
Alex Petrogiannis, Marketing and E-Commerce Director at Britvic, said: “From avoiding unnecessary artificial ingredients in plant-based m*lks to adding health benefits in juice shots, nothing encapsulates the essence of Plenish better than our first ever brand campaign and new tagline ‘It’s all good’. Our goal is to drive brand awareness at a time when we know UK consumers are looking to adopt healthier rituals and start their year well. We want to ensure we are front of mind at every opportunity – whether that’s in-store or in a café to help our customers drive sales in 2024.”
Eating breakfast is widely accepted as beneficial, but is often the meal that is most skipped. The Wake Up With Plenish campaign hopes to signify the importance of starting the day right, as a healthy breakfast can increase energy, focus and memory, and nourishes our body, providing important vitamins and minerals to support bone strength and fibre to improve digestion[1].
The brand will be taking over busy commuter train stations, providing samples of its health shot range to ensure Londoners are ‘Plenished’ for their morning commute. Plenish is also encouraging consumers to engage with the campaign on the brand’s social media channels by sharing their morning routine and daily rituals, using the hashtag #WakeUpWithPlenish.
The creative was developed in-house, with media buying managed by mSix&Partners and Journey Further for social media channels.
For more information contact Pria Mani at Capture Communications
Email: pria@capturecomms.com
About Plenish:
Plenish is a plant-based pioneer that has dedicated the last decade to the pursuit of perfect ingredients. Since launching the UK’s first cold-pressed juice range back in 2012, they’ve expanded into plant-based m*lks and juice shots that are now widely available across the country. All their products are made with the finest, naturally sourced ingredients and absolutely no additives, no preservatives and no flavourings – a pure and simple philosophy that has remained at the heart of the brand no matter how fast it’s grown.
