Plenish to open a pop-up in London, offering free coffee and pilates classes to mark the launch of the UK’s only barista range, free from additives and added oils.
Plenish, one of the UK’s fastest growing plant-based drinks brands, is thrilled to unveil The Plenish Café, the brand’s first ever pop-up consumer activation in the UK, to celebrate the launch of its new Plenish Barista m*lk range. Opening in Shoreditch for two days only from 19th to 20th October 2023, The Plenish Café will offer an escape from the daily grind with complimentary hot drinks using the new Barista m*lk range, free from added oils and additives. Visitors will also be able to continue their wellness journey by signing up for pilates classes hosted by renowned pilates instructor, Ashlea McKee.
The new Plenish Barista range is created using only naturally sourced ingredients, and is the UK’s only barista m*lk range that’s free from added oils and additives, which are commonly used by other brands. The Plenish Café encourages all visitors to #FreeTheLatte with a complimentary hot drink that is both delicious and good for you, made with their choice of Plenish Barista Almond, Oat or Soya m*lks. Latte art champion Marcello Geraci, from London coffee company, The Gentlemen Baristas, will be behind the bar using the new Barista m*lk range to serve up the perfect blend that’s both delicious and good for you.
Plenish has also teamed up with pilates guru Ashlea McKee, to offer pilates classes throughout the morning on Friday 20th October to give visitors a health and wellness Friday refresh. Consumers can sign up to a class via Eventbrite for just £5.00, which includes a 30 minute class, a complimentary Plenish beverage of choice, and a goody bag!
Alex Petrogiannis, Marketing Director said: “We are so excited to open the doors of The Plenish Café to celebrate the launch of the UK’s only barista range free from unnecessary additives and oils. We are inviting consumers to help us #FreeTheLatte by drawing attention to the ingredients within other plant-based alternatives on the market, whilst providing visitors with a wellness break from their busy week.”
When: Thursday 19th and Friday 20th October 2023
Where: The Plenish Café, 133 Bethnal Green Road, E2 7DG
Opening Times: 7:30-15:00
Pilates Tickets: www.eventbrite.co.uk
For further information and images, please contact Phoebe Senior
Email: phoebe@capturecomms.com
NOTES TO EDITORS
About Plenish:
Plenish is a plant-based pioneer that has dedicated the last decade to the pursuit of perfect ingredients. Since launching the UK’s first cold-pressed juice range back in 2012, they’ve expanded into plant-based m*lks and juice shots that are now widely available across the country. All their products are made with the finest, naturally sourced ingredients and absolutely no additives, no preservatives and no flavourings – a pure and simple philosophy that has remained at the heart of the brand no matter how fast it’s grown.
