This September, Jimmy’s Iced Coffee is shaking up the category with a seasonal twist to its popular line-up: a new limited-edition Cinnamon Roll flavour. Delivering an indulgent and comforting flavour just in time for autumn, while also being HFSS-compliant, Cinnamon Roll is the ideal flavour for bringing new customers to the category.
The launch taps into the growing demand for innovative and seasonal flavours in the ready-to-drink coffee category. In fact, 32% of consumers under 45 find the lack of interesting and new flavours within RTD coffee a key barrier to the category[1]. Cinnamon – a classic sweet treat flavour, complements the upcoming cooler months with its warm, spicy notes, making it the ideal flavour to embrace as the next big launch in the category.
With 77% of consumers finding limited-edition flavours in coffee appealing[2], Cinnamon Roll is the perfect flavour to offer shoppers the indulgent coffee shop experience at home and on a budget, attracting new customers as well as bringing something new and exciting to Jimmy’s current fan base.
Russell Goldman, Managing Director of Breakthrough Brands at Britvic, said: "There has long been an association with cinnamon flavours marking the autumn season, so there was no better time to launch our latest flavour in our growing Jimmy’s range. Cinnamon Roll provides consumers with a comforting and delicious flavour as part of our new rotational flavour series.
“We plan to regularly introduce new limited-edition flavours to our line-up to help retailers keep shoppers engaged and eager to try the latest offerings from Jimmy's Iced Coffee. We know there’s a big opportunity in the category and want to help retailers make the most of it with new, trend-led innovations.”
Rolling out across Morrisons and online at jimmysicedcoffee.com from 18th September, Cinnamon Roll will be available in a 250ml can. The launch will be supported by a full social media and marketing campaign – including sampling, advertisements, online giveaways and a TikTok influencer campaign. The launch will also be highly visible in stores, with branded display units and Point Of Sale (POS) materials.
[1] Britvic Shopper Community Research, 2024
[2] FMCG Gurus, 2023
