J2O, the UK’s number one adult soft drink[1], is expanding its offering with ready-to-drink Mocktails, launching a three-strong premium range of non-alcoholic options. Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini flavours will all be available from October in on-trade venues. The move is set to help the brand expand its appeal into even more occasions, at a time when non-alcoholic options are continuing to gain relevance.
The non-alcoholic market in the UK has been growing steadily in recent years, with a third of UK adults abstaining from alcohol entirely[2], and is projected to reach a valuation of £432 million by 2027[3]. The new Mocktails are designed for consumers seeking elevated experiences and interesting flavours that match up to the cocktail experience, just without any alcohol. J2O looks to offer these consumers a great tasting experience, that matches any freshly made cocktail or mocktail– offering the same consistently delicious flavour in a convenient can every time.
As the UK’s favourite adult soft drink1, J2O looks to lead innovation in the category and entice more consumers to try something different. The new mocktails range also allows operators to offer consumers a trade-up option with a more premium experience based on popular cocktails they already know and love.
Adam Russell, director of foodservice and licensed at Britvic, said: “We know that consumers are looking for more premium experiences when they visit on-trade outlets, and the launch of J2O Mocktails now offers consumers the great taste of their favourite cocktails, all in one convenient non-alcoholic can. The canned format of our J2O Ready-To-Drink Mocktails also ensures that bartenders are able to produce consistent serves every time – ensuring no compromise on taste or quality, even when the bar is busy.
“With taste the number one driver of soft drinks[4], the products have been designed to offer delicious flavours based on some of the most popular cocktails, as well as provide a great opportunity for operators to capitalise on the growing mocktail trend and tap into the brand recognition and trust that J2O provides.”
J2O Ready-To-Drink Mocktails will be available in 250ml format at £3.49 RRP in the licensed channel from October. To support the launch, there will be ATL activity early next year, to coincide with Dry January.
Notes to editor:
- J2O Mocktails Strawberry & Orange Blossom Mojito 250ml- £3.49 MSRP
- J2O Mocktails White Peach & Mango Daiquiri 250ml - £3.49 MSRP
- J2O Mocktails Blackberry & Blueberry Martini 250ml - £3.49 MSRP
Contact:
For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1]NielsenIQ RMS Grocery Multiples&Convenience Impulse, Defined Adult Soft Drinks, Combined MAT Value sales w/e 30.06.23 CGA by Nielsen IQ, Total Licensed, w/e 26.08.23
[2] Lumina Intelligence, Menu & Food Trends report, December 2022
[3] Kantar Worldpanel, Attitudes Towards Low and No-Alcohol Drinks UK, 2022
[4] Mintel, Attitudes towards Low and No Alcohol Drinks UK, August 2022
