Plenish, one of the UK’s fastest growing plant-based drinks brands[1], is expanding its dairy alternatives range with the launch of three organic Barista M*lks – Oat, Almond and Soya. True to brand form, the trio is the UK’s only Barista M*lk range free from added oils and additives[2], with Plenish known for its 100% naturally sourced ingredients and absolutely nothing artificial. Hitting grocery shelves from 18th September, the move is set to support retailers by offering broader choice in the growing barista segment, while encouraging shoppers to trade up.
Specially formulated to deliver a silky, frothy m*lk alternative for a professional cup of coffee at home, Plenish has spent the last few years perfecting its Barista M*lks recipe to deliver perfect functionality without compromise. The barista segment is continuing to drive the plant-based category forward, having grown 21.8% in the last year alone[3] and making up 23% of dairy alternatives (vs. 19% a year ago[4]). The growth demonstrates consumer appetite for specialist products in this area and marks the importance of Plenish expanding with an option free from added oils or acidity regulators, which are commonly used in plant-based milk. This is in keeping with the brand’s ongoing commitment to using only the finest, naturally sourced ingredients.
Russell Goldman, managing director for Plenish, comments: “Plenish is going from strength to strength, with our current range of m*lks growing at +60%, primarily driven by consumers moving to more clean ingredients[5]. A range of Barista M*lks is the next step on our journey of bringing shoppers more choice when it comes to premium products that deliver on great taste and functionality, without the need to compromise on naturally sourced ingredients. It was vitally important for us to take our time with this launch, to ensure we were delivering the right range of products to meet consumer needs when it comes to barista quality coffee at home, in addition to supporting our retail partners growth in this area.”
Currently, 64% of Britons say it’s worth paying more for coffee related products of higher quality[6], showcasing the continued opportunity for Plenish to shine in this area. The brand prioritises organic, naturally sourced ingredients, such as British oats, Spanish almonds and French soya beans. The Plenish Barista M*lks don’t compromise on quality and will deliver perfect frothy m*lk every time, enabling shoppers to enjoy premium coffee in the comfort of their own homes.
The Barista M*lks mark the latest innovation for the brand and accelerates Britvic’s Healthier People, Healthier Planet journey – offering consumers better for you products that don’t compromise on taste.
Plenish Barista M*lks will be available to buy in 1L cartons, Oat and Soya will have an MRSP of £2.40 and Almond will have an MRSP of £2.75. The launch will be supported by the brand’s biggest marketing campaign since its acquisition by Britvic.
Note to editors
The new milks will be in Tesco from 18th September and Asda, Waitrose and Sainsbury’s shortly after.
Contact:
For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1] Nielsen, Total Coverage, Dairy Alternatives exc. RTD & Flavoured & Private Label (as defined by Britvic), Value Sales, Latest 12 Weeks Data to 29.7.23
[2] Plenish Organic Barista M*lk Range includes Oat, Almond and Soya. Nielson Data. Total UK Barista Market. Volume Units. MAT to 1.7.23
[3] Nielsen, Total Coverage, Dairy Alternatives exc. RTD & Flavoured & Private Label (as defined by Britvic), Value Sales, MAT Data we. 29.7.23
[4] Nielsen, Total Coverage, Dairy Alternatives exc. RTD & Flavoured & Private Label (as defined by Britvic), Value Sales, Latest 12 weeks Data we. 29.7.23
[5] NielsenIQ RMS, Total Coverage, Dairy Alternatives exc. RTD & Flavoured & Private Label (as defined by Britvic), Value Sales, MAT Data we. 1.7.23
[6] Mintel Coffee UK 2022
