Case study – Plenish
Britvic’s acquisition of Plenish in May 2021 signalled our entry into the fast-growing plant-powered drinks market. We know consumers are increasingly favouring plant-based alternatives, not only for their own health but also for a healthier planet.
Plenish’s award-winning plant-based milks are designed to be as pure and natural as possible. The range includes almond, oat, coconut, cashew, hazelnut and soya. They contain up to 95% less sugar, 90% less saturated fat and 30% fewer calories than semi-skimmed dairy milk. Plenish also delivers cold-pressed juices and shots designed to cleanse, fuel, lift, pump, shield and boost the immune system.
As well as being good for you, Plenish’s range of drinks supports a healthier planet. All the ingredients are sustainably sourced and certified organic by the Soil Association and the company has been awarded the much coveted B Corp status.
With the plant-based category soaring in both its relevance and size, Plenish gives Britvic an excellent platform in this exciting growth market. It fulfils our strategy of building a portfolio of soft drinks brands for every consumer occasion, delivers on our commitment to access new spaces in the soft drinks category and strengthens our Healthier People, Healthier Planet sustainability agenda.
We have a long track record of successfully growing brands, and we will draw on this experience to fulfil the full potential of Plenish by continuing to build on its loyal customer base via its robust direct to consumer channel and through our new partnership.