Britvic taps into lucrative cocktail opportunity with a range of classic cocktail mixers

Britvic is expanding its iconic range of mixers and juices with the launch of three new Cocktail Mixers that tap into the increasing demand for elevated serves that also deliver on great taste. The move will help bartenders prepare perfect drinks every time, with only the addition of the chosen spirit needed to mix up classic cocktails. The range features Mojito, Piña Colada and Strawberry Daiquiri mixers, and will be available from August 2023 exclusively for the hospitality channel.

Cocktails are worth an impressive £686m in hospitality, having risen by 132% in the past year^[1], and represent a significant growth opportunity for outlets. The new Britvic Cocktail Mixers were chosen from the top five ‘go-to’ cocktails, as half of consumers say they prefer classic drinks that they know and trust^[2]. Operators will be able to trade up from standard mixed drinks to popular cocktails on their menus, as the range will offer delicious cocktails that can be made with ease.

Adam Russell, director of foodservice & licensed at Britvic, comments: “[3]. In the current climate, people need even more reason to be tempted out of home, with 88% of consumers saying they want bars and pubs to provide them with an experience they can’t get at home.^[4] Premium serves and cocktails have a big role to play here.”

“Despite the opportunity, we know that half of bar owners say they don’t offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively.”

Britvic Cocktail Mixers will be available to the licensed sector from August 2023. All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans. At Britvic, we have a long history of helping people make healthier choices and our innovation pipeline continues to focus on low and no-sugar products which meet HFSS regulations, all while maintaining our commitment to never compromising on taste.

The launch will be supported by social media, merchandising, and point of sale. The range will be available via www.sensationaldrinks.com.

[1] CGA, Mixed Drinks Report ,Q3 2022

[2] CGA Mixed Drinks Report, Volumetric Sales, Q3 2022

[3] CGA, Mixed Drinks Report ,Q3 2022

[4] KAM - Competitive Socialising - Feb 22.pdf P5