Britvic is launching a brand-new website for retailers called At Your Convenience, to become the best partner in soft drinks for all channels and support the industry during challenging times. Live now, Britvic’s first ever dedicated site for the convenience channel is offering a free case of Pepsi MAX, Tango or Rockstar Energy to every outlet that signs up, as well as supporting point of sale for the brands.
The new website has been designed and built with retailers’ needs in mind – using feedback from hundreds of retailers collated by an independent market research company[1]. With a variety of symbol and independent retailers in the market, the website will offer support for outlets whatever their size, location or sales volume, offering advice and tips on how to boost soft drink sales, information on the Britvic range as well as latest trends and insights. A dedicated trade contact will also be available for any retailer needing to speak to Britvic, ensuring they have the specialised support they need.
Ben Parker, Retail Commercial Director, at Britvic, said: “We are striving to continually support our independent retailers who stock and sell Britvic soft drinks. The advice and tools hosted on the website have been developed with the current climate in mind, helping retailers navigate inflationary pressures and HFSS regulations for example, as well as driving soft drink sales. The market research we conducted informed the creation of the platform. Key barriers retailers said they face include no access to sales driving aids, limited information about products in market until seen in the wholesale depot, and difficult direct avenues of communication with the supplier. It’s helped us to understand our customer’s needs even more and shone a light on how valuable this online hub can be. Our aim is to make At Your Convenience a go-to platform, not just for information on soft drinks, but for wider advice and information too that will help our retail customers grow their businesses.”
The At Your Convenience launch is supported by a paid-for media plan from mid-February onwards. In addition to a free case of drinks and point of sale material for Pepsi MAX, Tango and Rockstar Energy, retailers will soon have access to free cases of Britvic’s brand-new Tango Paradise Punch Sugar Free, as part of the brand’s rotational flavour limited edition series.
This follows the launch of Sensational Drinks in 2018 – Britvic’s online portal for independent hospitality and foodservice outlets.
Notes to Editor
Contact:
For further press information, please contact the Britvic team at Cirkle.
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
Email: britvic@cirkle.com
Tel: 01494 731 750
[1] Independent research conducted on behalf of Britvic with Value Engineers – August 2022
