The Britvic mixers range has been lifting spirits in the UK since 1938 and, in a world first, has launched two new flavours – Green Apple and Pink Lemonade – exclusively in Brazil.
Britvic Brazil’s fruity flavour innovation means it is set for all seasons and follows the success of the global brand’s entry into the flavoured tonic market.
Pedro Magalhães, Managing Director Brazil, said: “Building brand awareness for Britvic mixers has been a key focus for us through event activations, social media influencers and trade shows.
“Launching our two new flavours exclusive to the Brazilian market allows us to use this strong foundation to continue building the brand and appeal to local consumers.”
The new additions join the existing Brazilian line-up of Britvic Club Soda, Cranberry Juice, Ginger Ale and Indian Tonic Water (regular and low calorie). The innovations offer new ways to lift your spirits with Green Apple (Maçã Verde) introducing a sour note perfect for creative drink pairings, and Pink Lemonade – a refreshing drink that blends the citrus of lemon and the sweetness of strawberry.
Britvic Brazil was able to capitalise on the popularity of the soft drinks category at events, bars and stores with a launch that allows the brand to access a new market in Brazil. With tonics and mixers being a fast-growing category – these additions offer an exciting opportunity for increased performance in the segment.
The award-winning Britvic mixers range has been lifting spirits in the UK since 1938. Starting out in a small chemist in Chelmsford, Essex by Mr H D Rawlings as an affordable source of vitamins, Britvic mixers has become a worldwide household name – evolving and growing with the ever-changing consumer landscape.
Becoming a firm favourite in many homes across the UK, Britvic was appointed a Royal Warrant by Her Majesty Queen Elizabeth II in 1955 – making it the fruit juice and soft drinks supplier of choice for the Royal Households.
In 1972, the official Britvic mixers range was launched. With a vision to make it easy to enjoy today’s popular drinks, the range has welcomed fantastic innovations to its line-up since it was launched.
Last spring, the UK’s third largest mixer brand marked its entrance into the flavoured tonic market with Britvic Elderflower tonic – just in time for the summer. With flavoured tonics experiencing exceptional growth and following the success of the elderflower tonic, Britvic mixers introduced its second flavoured tonic in March 2022, Pink Raspberry tonic. Both products offering consumers new ways to enjoy the brand.
