Britvic continues to drive innovation in adult soft drinks in line with consumer demand for healthier, more authentic, drinking experiences wherever they are
Each flavour contains real fruit juice and is maximum 56 calories per 330ml
Leading British soft drinks manufacturer, Britvic soft drinks, is relaunching R. White’s lemonades at the end of October, in a demonstration of Britvic’s talent for blending iconic British brand heritage with innovation to create fantastic new premium, low sugar, taste experiences.
Three new great tasting low calorie flavours to be unveiled at the end of the month include: Traditional Cloudy Lemonade, Raspberry Lemonade and Pear & Elderflower.
In recognition of the founders of the great British brand, R. White's will be relaunched with newly designed packaging featuring Robert and Mary White who first sold R White’s Lemonade in 1845 from a wheelbarrow in Camberwell, South London. The marketing campaign will play to the great British sense of humour and ask consumers – ‘why talk about our two dead founders when we have three new flavours?’
The whole range is low calorie (Between 7 and 56 calories per 330ml depending on the flavour) and only contains 3.8ml sugar per 100ml, which is below the proposed soft drinks levy threshold. Launching at the end of October, the new lemonades have been crafted and designed to re-invigorate the lemonade category and appeal to adult drinkers.
The R. White's relaunch is the latest adult premium offering by Britvic, the company which created the adults drinks segment when it launched J2O, and is continually innovating to offer consumers fantastic tasting ‘better for you’ drinks and reinventing categories. This year Britvic has launched a number of exciting new brands including Purdey's Edge – the latest offering from the fastest growing evolved energy brand Purdeys. Purdey’s Edge is refreshingly free from caffeine, artificial flavourings, and colours. At the same time, the Britvic backed incubator company, Wisehead Productions, recently launched Thomas & Evans No. 1, a ‘zero proof’ drink created for adults who seek quality drinking experiences. Meanwhile, Drench is now the largest of all adult innovations launched in the last 3 years.
Kevin McNair, GB Marketing Director at Britvic, commented: “With over 170 years’ heritage, R White’s is an iconic part of the Britvic portfolio of brands and an important part of Britain’s soft drinks history. The lemonade category has evolved considerably since R. White's lemonade was first made by Robert and Mary White in 1845, and flavours are now driving the growth. With the relaunch our focus is on continuing to appeal to evolving consumer preferences and continue to play a leadership role in offering consumers healthier choices while innovating to provide great taste and quality.”
Britvic has led the industry and taken bold steps to help consumers make healthy choices through innovation and reformulating drinks without compromising taste or quality. As a result, Britvic currently leads the market in ‘No Added Sugar’ (NAS) drinks as a proportion of its portfolio in GB1.
Since 2012, Britvic’s measures including the removal of full sugar Fruit Shoot and Robinsons and the reformulation of brands such as J2O and drench, have led to an annualised 19 billion calorie reduction across the company’s portfolio.