Britvic launches first dedicated dark spirit mixers
Britvic Soft Drinks is launching a new Britvic Mixer variant to the market to complement dark spirits. Britvic Spiced Orange can be perfectly paired with rum, and with notes of caramel and vanilla it brings a great tasting flavour to dark mixed drinks. It will be rolling out in outlets from 27th November before becoming more widely available in February 2020.
Following the recent near-legendary status that gin has achieved, dark spirits are starting to see a similar resurgence. The launch of the new Britvic Dark Spirit Mixer will offer people choice and a new flavour combination when selecting their drinks, strengthening operators’ dark spirits sales and capitalising on this emerging trend within the drinks industry.
Adam Russell, Director of Foodservice & Licensed at Britvic, said: “The November launch will help to create demand for the product and also give us the chance to gain valuable operator feedback before we make it more widely available in the New Year. We know that bartenders are busy and don’t have time for guesswork and we’ve therefore added the ideal dark spirit pairing on the neck label of the distinctive gold bottles – a first for mixers in the UK.”
“We will be supporting the launch with our Sensational Drinks website, offering operators free cases of the product alongside materials, including recipe cards, bar merchandise and outlet POS, to help with the smooth running of their outlet”, concludes Russell.
For more drink inspiration including recipes and top tips from the experts, visit the Sensational Drinks website on: https://www.sensationaldrinks.com
Notes to Editors:
The Britvic Mixers will be available from 27th November:
- Case Size: 24
- Pack Size: 200ml
- Flavours Available: Spiced Orange (for Rum)
Available exclusively to Molson Coors
Contact:
For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781