MiWadi is a truly iconic Irish brand and continues to grow from strength to strength in the marketplace. From humble beginnings in 1927, MiWadi is still produced in Dublin to this day and around 16.5 million litres of MiWadi are consumed every year.
This year, MiWadi is proud to introduce its new range of MiWadi 0% Sugar Super Fruity tasting flavours, a fusion of delicious new flavours combined with all the goodness and nutrients of fruits1. Available in two flavours Blueberry & Passion Fruit and Cranberry, Apple & White Grape the range is also fortified with added vitamins B3, B6 and Zinc which contribute to the normal function of the immune system and the maintenance of normal bones.
Like the rest of the MiWadi 0% Sugar range, the new flavours contain natural colours and flavours and are made with real fruit1. MiWadi 0% Sugar is unique to the MiWadi portfolio in that it is sweetened from a natural source (stevia leaf extract) and delivers the same refreshing taste that has made MiWadi a family favourite for 91 years. MiWadi 0% Sugar contains no more than five calories per glass and is now available in five fruity flavours: Orange, Apple & Pear, Apple Berry as well as our new flavours Blueberry & Passion Fruit and Cranberry, Apple & White Grape.
MiWadi continues to grow year on year maintaining its no.1 position in the flavour enhancer category2. This year, MiWadi reached a record market share of 62% - proving to be a brand truly loved by the nation. MiWadi is a key brand in the Love Irish Food Campaign and we know that buying Irish is important to MiWadi consumers.
1 MiWadi 0% Sugar contains 10% fruit juice from concentrate as sold.
2 Source: Nielsen Value Share MAT TY. Data to 20th May 2018.