Britvic, the third-largest mixer brand in the UK1, is introducing its first-ever flavoured tonic with an Elderflower addition to its range. Launching exclusively to the licensed channel in April, the new variation will capitalise on the increasing popularity of elderflower, particularly as gin and flavoured tonic is the number one spirit and mixer combination for consumers2.
As lockdown starts to ease, the introduction of an elderflower option from Britvic will help operators upsell to customers during various drinking occasions. While gin and flavoured tonic is the number one combination3, the latest addition can also be paired with other spirits, or enjoyed on its own. Timed to launch as many outlets prepare to re-open and serve customers outdoors from April, Britvic is committed to supplying the licensed channel with a variety of new and existing products from brands people know and trust, ahead of what is set to be a period of recovery and muted excitement.
Adam Russell, director of foodservice & licensed at Britvic, comments: "Providing a tonic option that tastes just as good enjoyed on its own as it does when paired with a spirit will help meet the demands of a wider market as the popularity of low and no alcoholic drinks continues to grow4. 62% of people think that is it important they recognise the mixer brand used in a serve5, so by introducing this highly sought-after flavour to the well-known and trusted Britvic range, the brand is actively encouraging people to widen their tonic choices.
“Premium options currently dominate, but this launch will allow operators to unlock flavour occasions within mainstream tonics and in turn will support the increase of sales and footfall by helping operators appeal to a broader audience.”
The Britvic Elderflower Tonic will be available in licensed outlets from April in 200ml bottle formats and case sizes of 24. The launch will be supported with mixology inspiration on www.sensationaldrinks.com, encouraging guests to try the flavour of summer including seasonal recipes.
Notes to Editors:
- Pack size: 200ml bottle
- Case Size: 24
- Flavour: Elderflower
Contact:
For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
1 CGA On Premise Measurement Service Data to 12 weeks to 03/10/ 2020 (Value)
2 CGA Mixed Drinks Report 2020
3 CGA Mixed Drinks Report 2020
4 CGA No & Low Alcohol Report 2019/2020
5 CGA Mixed Drinks Report 2020