Britvic Soft Drinks and The Rugby Football Union (RFU) are delighted to announce a new four-year partnership today that will see Britvic become the Official Soft Drink Supplier to Twickenham Stadium for all England rugby international home matches.
As part of the agreement, Britvic will supply a range of its top selling brands, including Ballygowan water, Pepsi, J2O, Drench, Purdey’s, 7UP and many more, to the England professional rugby teams, RFU events and competitions, as well as RFU rugby development events.
Russell Goldman, Commercial Director – Licensed, Foodservice & Leisure at Britvic, commented: “We’re very excited to be embarking on this new partnership with The Rugby Football Union. At Britvic, we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes and different occasions and with this partnership, we’re delighted to be offering rugby fans a selection of our top quality brands to choose from on match day. We’re confident that the visibility our brands will receive as part of the deal will drive trial and penetration, which will in turn benefit our trade customers in both the on trade and the off trade.”
Simon Massie-Taylor, RFU Chief Commercial Officer, said: "Providing the best possible experience for fans attending Twickenham Stadium on a match day is a big priority for us. The new relationship with Britvic will enable us, over the coming season, to offer a broader range of beverages and allow fans to have more quality of choice when attending England matches here.”
As the Official Soft Drinks Supplier to Twickenham Stadium, Britvic will also benefit from a range of partnership rights including match day branding and hospitality packages at Twickenham Stadium.