Britvic expands its portfolio with the addition of the UK’s fastest growing ‘ready to drink’ iced coffee brand
The Board of Britvic plc ("Britvic") announces today the acquisition of Jimmy’s Iced Coffee. Founded in 2010, Jimmy’s Iced Coffee is the fastest growing[1] ready-to-drink iced coffee brand in the segment, thanks to its uplifting brand personality, refreshing range of products, differentiated packaging and multi-channel presence. In the year to June 2023, it generated a retail sales value of £17m, +43% on the previous year. The UK ready-to-drink iced coffee category is both large and fast-growing, with a retail sales value (RSV) of £280m last year, an annual increase of 15.3%[2].
Simon Litherland, Britvic CEO, says: “We are thrilled to welcome Jimmy’s Iced Coffee to our portfolio of much-loved Britvic brands. The focus on innovation, great taste with fewer calories, and fully recyclable packaging makes Jimmy’s a perfect fit for Britvic. We have a long track-record of acquiring and developing brands, and I am confident in our ability to quickly expand our position in the iced coffee category – which is an exciting and fast-growing market segment.”
Jim Cregan, Co-founder of Jimmy’s Iced Coffee says: “We are so delighted with this deal which is the culmination of twelve years of monumental hard work by my sister and I. We have poured our heart and souls into making this business what it is today and we feel so fortunate that Britvic is now able to take Jimmy’s to places about which we could only dream. We are excited to watch the next chapter of the journey unfold and look forward to Jimmy’s Iced coffee becoming even more well known and enjoyed.”
Jimmy’s Iced Coffee is the fastest growing RTD iced coffee brand in the UK. With more than 10,000 distribution points[3], a Jimmy’s iced coffee is sold every 2.5 seconds 24/7. Started by Jim Cregan and his sister Suzie Owen in 2010, Jimmy’s was first sold in Selfridges in 2011 and has since grown into a much-loved and highly respected brand that cares about both people and the planet and has been certified as B Corporation.
Britvic intends to further accelerate the growth of Jimmy’s through the utilisation of Britvic’s market-leading customer relationships to drive new listings and increase distribution, while increasing cost efficiency through Britvic’s supply chain expertise and procurement capability. Jimmy’s is well aligned to our Healthier People, Healthier Planet pillar, with lower calories per serve than the category average, fully recyclable packaging and compliance with HFSS legislation.
Jimmy’s Iced Coffee founders Jim and Suzie will continue to be involved in the business as ambassadors for the brand, helping to support the transition while providing advice on brand direction and future innovation, ensuring that Jimmy’s core values and ethos continue to drive the brand.
The transaction will be financed from existing internal resources and external debt facilities. The Jimmy’s team was advised by Piper Sandler on this transaction.
For further information about Britvic, please contact:
Investors:
Steve Nightingale (Director of Investor Relations) +44 (0) 7808 097 784
Media:
Stephanie Macduff-Duncan (Head of Corporate Communications) +44 (0) 7808 097 680
Stephen Malthouse (Headland) +44 (0) 7734 956 201
For further information about Jimmy’s, please contact:
Kate Catchpole: 07803 033 431 / kate@catchpolecommunications.co.uk
Note to editors:
About Jimmy's:
Jimmy's Iced Coffee is a range of refreshing ready to drink Iced Coffee, enjoyed by life enthusiasts from the brand's home of Dorset and beyond.
Jim Cregan’s ‘lightbulb’ moment came after becoming hooked on Iced Coffee during a trip to Australia and returning to the UK to find supermarket shelves lacking in a thirst-quenching equivalent that wasn’t too sweet.
Following a few rounds of taste tests in Jim’s sister Suze’s café in Bournemouth, Jimmy’s Iced Coffee was born. Today the siblings have built up a nationally recognised brand that lives by the strapline ‘keep your chin up’ which has enabled the business to become a lifestyle choice, rather than just a product. With Jimmy’s, you get so much more.
Stocked in both independent stores and cafes, alongside supermarkets such as Waitrose, Tesco, ASDA, Morrisons, Sainsbury’s and Co-op, the brand’s Iced Coffee come in 250ml cans and the UK’s first 275ml BottleCan™, both of which are endlessly recyclable. A favoured lunchtime pick-me-up, Jimmy’s is also included in the Tesco Meal Deal.
Jimmy’s is stocked in over 7,000 stores nationwide and available through multiple wholesale channels. A Jimmy’s is sold every 2.5 seconds, 24/7.
Nutritionals:
Jimmy’s entire ready-to-drink range uses only Rainforest Alliance certified Arabica coffee beans and is HFSS Compliant. The range includes their Original, Mocha, Caramel, Strong and Oat- for those who are dairy-free.
Website: www.JimmysIcedCoffee.com
Facebook: facebook.com/JimmysIcedCoffee
Instagram: JimmysIcedCoffee
TikTok: JimmysIcedCoffee
[1] IRI category data. Total market (inc. discounters, excluding dairy alternatives); 52 weeks to 22.04.23
[2] IRI category data. Total market (inc. discounters); 52 weeks to 22.04.23
[3] IRI category data. Total market (inc. discounters, excluding dairy alternatives); 52 weeks to 22.04.23
