Ballygowan & Energise Sport extends sponsorship with Dublin GAA until 2024
- Ballygowan & Energise Sport are the proud official water and hydration sponsor of Dublin GAA
- Ballygowan is encouraging consumers to ‘close the loop’ in the circular economy by recycling bottles responsibly after use to ensure these bottles are reused sustainably
- The entire range of Ballygowan 100% recycled plastic bottles are now available in stores nationwide
Ballygowan and Energise Sport, part of Britvic Ireland, have today renewed their partnership with Dublin GAA to remain as the official hydration partners of Dublin GAA in a new three-year deal. Following six hugely successful years together, yielding a historic six championships in a row for the senior men’s football team, the partnership has been extended to 2024. Ballygowan has relaunched the brand with the new ‘Bottled Wild’ campaign and are set to tell some of the Dublin players bottled wild stories over the summer season, kicking off with All-star Ciaran Kilkenny.
Ballygowan, Ireland’s number one water brand, has also taken a major step forward in its ambition to be the most sustainable water brand in Ireland, with all bottles now made from 100% recycled plastic, and are 100% recyclable. The iconic brand has undergone a complete makeover, but the same refreshing water, bottled wild from source at Newcastle West in Limerick, remains unchanged.
By introducing the new bottles, Ballygowan will be removing 51 million virgin PET bottles (non-recycled), which is 1288 tonnes and replacing it with 100% recycled and 100% recyclable rPET bottles. A further 245 tonnes of plastic will also be removed through light weighing in 2021. When recycled correctly, the new rPET bottles can be reused over and over again, becoming a contributor to the circular economy, and resulting in a positive impact on the planet.
Unlike many water brands, Ballygowan is bottled wild in Ireland, meaning it is a local choice and doesn’t travel over 1,000km to get to consumers. Ballygowan is committed to helping to create a more sustainable future and believes that packaging should never become waste and the recycling process should be as easy as possible for its customers.
For more information, please contact:
Diarmaid Walsh | Sweartaker, part of Murray diarmaid@sweartaker.ie | 087 143 7350
Colm Hanley | Sweartaker, part of Murray colm@sweartaker.ie | 086 040 3256
