Tango is bringing back fan favourite, Tango Cherry Sugar Free, helping retailers excite the category and answer the demand for popular soft drink flavours. Following the success of the brand’s continued innovation within its fruit flavoured carbonates portfolio, including Tango Mango and Tango Apple, the new and improved Cherry flavour will appeal to a wide range of shoppers – from consumers who already know and love the iconic flavour, to those who are on the hunt for bold new fruit flavours, including Gen-Z through to families.
Flavour innovation is fundamental to keeping shoppers engaged with the fruit flavoured carbonates category. When it comes to the next big launch, cherry is the fourth biggest flavour in total carbonates, worth £309m[1]. When combining this with Tango’s proven track record of providing retailers with best-selling launches year after year, the brand is incredibly well placed to help retailers tap into this opportunity with the launch of Tango Cherry. Tango Cherry is set to re-join the brand’s core portfolio, meaning the product will help retailers drive their fruit flavoured carbonates sales over an extended period of time.
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “We’ve had many consumers requesting the return of our iconic Tango Cherry flavour on social media, so there really was no better time to bring it back and excite the category with yet another bold, popular flavour. We know how important it is to keep innovating to keep shoppers interested and excited by the category and we are confident this one is going to be a hit in-store.
“We’ve ensured Tango Cherry is now also sugar free, with no compromise on its iconic flavour, enabling us to support retailers in offering shoppers soft drinks that lead with taste, just without the sugar. What’s more, the new flavour is available in a range of formats, to cater to take-home occasions as well as on-the-go moments, to ensure retailers can maximise their soft drinks sale potential with Tango.”
The launch follows Tango’s release of its popular Apple flavour in a sugar free format back in 2022, which has seen the SKU become the second biggest Tango Flavour[2]. Through this, Tango Apple Sugar Free is now worth £29.8m, having experienced an increase in sales of 94.8% vs last year[3].
Tango Cherry will be available to the grocery, convenience and wholesale channels from October. The NPD will be available in a 330ml can (RSP: £0.80), 500ml plain bottle (RSP: £1.99), 500ml PMP bottle (RSP: £1.25), 2L bottle (RSP: £3.19), and multipacks of 8 cans (RSP: £5.29), 18 cans (RSP: £9.69) and 24 cans (RSP: £12.49). The launch will be supported with PR, social, influencer and shopper media activity.
Notes to Editors
Contact:
For further press information, please contact the Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1] NielsenIQ RMS, Total Soft Drinks, Total Carbonates such as Cola and Flavoured carbonates, Britvic Defined, Total Coverage including discounters, Value Sales, L52 w/e 29.06.24
[2] Nielsen NIQ, Total Coverage incl Discounters, Total Fruit flavoured carbs, Tango flavours Britvic defined, Total value sales, 52WE 13.07.2024
[3] Nielsen NIQ, Total Coverage incl Discounters, Total Fruit flavoured carbs, Tango flavours Britvic defined, Total value sales, 52WE 13.07.2024
