7UP is pleased to reveal a new brand identity with the slogan 'New Get Up, Same 7UP'. This fresh visual identity marks the first major overhaul in over seven years.
Maintaining 7UP’s iconic signature green colouring, which the world knows and loves, the look adds zesty citrus tones to bring a vibrant, uplifting new feel to the design while still showcasing the freshness of its unique taste.
The refreshingly modern design elevates 7UP’s position internationally, offering light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise.
Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said: “UPliftment is a concept that resonates with people globally. Our new visual identity for 7UP was inspired first and foremost by the brand's creation of moments of UPliftment throughout its history. The PepsiCo Design & Innovation Team created a bright and confident visual identity system that will echo across cultures, regions, and languages. The new 7UP features the brand's signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.”
The new design will feature on 7UP and 7UP Zero Sugar bottles and cans, and will be activated through a comedy-focused, multimedia campaign starting in April 2023.
As part of 7UP's commitment to inspire people to make better choices, the brand is also on a mission to reduce added sugars across its portfolio, helping them choose a balanced diet, without compromising on taste. 7UP Zero Sugar is the second largest sugar free fruit flavoured carbonate in the UK, growing at over 8% in value in the last year.
Eric Melis, Vice President Global Brand Marketing at PepsiCo, commented: “With this announcement, we are also showing our commitment to grow our 7Up Zero Sugar range and accelerate the reduction of added sugar across the brand portfolio to meet our consumers demands and preferences. We've got one brand with two great product offerings, and we can't wait for the world to see what else we have planned.”
7UP's new visual identity will be rolled out in the UK from March 2023.
