Before our drinks are manufactured, shipped and sold on shelves, our consumer and sensory science experts analyse the taste and smell of our products.
This year, the team joined forces with Sheffield Hallam University in a ground-breaking world first, to fully test the accessibility of our product packaging.
With consumers living healthier and longer lives, packaged goods need to adapt to the needs of consumers of all ages and abilities. Addressing this, the team developed a set of tests to evaluate the ease of opening packaging, that allows us to compare all stages of the opening process.
Using our sensory panel’s knowledge and insightful feedback, the study was conducted over a series of key learning stages that looked at:
- The different bottle opening mechanisms in the market.
- All aspects of wider packaging structure and functionality.
- The extent openability influences the user experience.
These insights allow us to better understand our consumers and how we can help ensure more people enjoy life’s everyday moments.