We’re proud to be supporting Change4Life’s 2018 ‘Be Snack Smart’ campaign with our popular kids’ brand Fruit Shoot, through the Hydro and No Added Sugar ranges. The campaign aims to encourage parents to “Look for 100 calorie snacks, two a day max” to encourage their children eat healthier snacks.
Matt Barwell, Chief Marketing Officer at Britvic commented: “Change4Life is trusted by 97% of parents so it’s great to be supporting the campaign through our Fruit Shoot Hydro and No Added Sugar range. It is a fantastic platform for driving positive change, highlighting practical steps parents can take to reduce their children’s sugar intake. Our Fruit Shoot range contains no added sugar; any sugars present are naturally occurring from the real juice that is in every bottle. Our Fruit Shoot Hydro product contains zero sugar.
“Playing a proactive role in helping to address obesity has been an integral part of our strategy since 2013 and we have a bold, 3-pronged approach of reformulation, innovation, and using the power of our brands responsibly to help consumers make healthier choices. Our Fruit Shoot brand is a great example of how we’ve put that strategy into action. In 2014 we made the decision to stop the production of added sugar versions of our core Robinsons products, including Fruit Shoot, and in 2016 we gave Fruit Shoot No Added Sugar a refreshing new recipe and the addition of Multivitamins and zinc.”
Read the full press release here.