Active engagement with our stakeholders helps us perform as an agile business – responding to opportunities as they arise and safeguarding us against threats when they emerge. Creating open and meaningful dialogue with all our stakeholders helps to steer our strategy in a way that creates the most sustainable value for our business, now and in the future.
Consumers want to know that they can trust our business and the products we sell. We achieve this by having a clear and direct way to contact us, enabling consumers to ask questions, share concerns and offer feedback – knowing that they will be heard.
How we delivered on feedback this year
This year, the team engaged with more than 27,000 consumers globally. Everything we learned from this is tracked, analysed and shared with our research and development, marketing and quality teams to make sure consumers remain at the heart of everything we do.
Working with reliable, efficient and trustworthy suppliers allows us to ensure our entire value chain operates as smoothly as possible and deliver on our goals.
How we delivered on feedback this year
We regularly engage with suppliers to address challenges and make improvements through our procurement and supplier quality assurance teams and processes. Through conferences and training sessions, we also make sure we’re maintaining a collaborative relationship.
This year, we conducted a survey with 91 senior stakeholders across 73 organisations to understand their views. The survey included 24 suppliers, 21 investors and 15 customers.
Customers play a pivotal role in the success of our business and how we show up in market to our consumers – so building collaborative and trusting relationship allows everyone to achieve their goals.
How we delivered on feedback this year
We developed our support for customers with the launch of Mix with Britvic – an innovative training syllabus designed to support people with careers in the on-trade. Find out more on page 39. We’ve also started to share our long-term thinking on the future of the soft drinks category with customers across trade, focusing on the opportunities we have identified and working together on solutions to unlock future category growth.
Building strong relationships with our communities allows us to work together to be make a positive difference to people’s lives, the economy and their environments.
How we delivered on feedback this year
We clocked up 919 volunteering days across Great Britain and our other international markets in 2024, enabling our employees to support the causes that matter most to them. We supported young people through our work with charities Bounce Forward, The King’s Trust and upReach. And we provided drinks to those in society who need them most through the charities FareShare in Great Britain and Restaurants du Cœur in France.
Our people are our life force and their happiness, wellbeing and dedication shapes how we perform as business. With happy, healthy employees working across the business, we will continue to accelerate our success.
How we delivered on feedback this year
We receive important employee feedback through our annual Employee Heartbeat and also gather insights from more regular, informal engagement sessions.
Investors play a pivotal role in the success and growth of businesses – providing the necessary capital, expertise, and networks needed for our business to thrive.
How we delivered on feedback this year
We have had meetings with major institutional shareholders to consider our performance and prospects. We report our financial performance to shareholders four times a year: half year and full year announcements and Q1 and Q3 trading updates.
