Our purpose
Enjoying life's everyday moments
Our vision
To be the most dynamic soft drinks, creating a better tomorrow
Our values
We care
We're courageous
Own it
Stronger together
Act with pace
We’re a purpose-driven organisation with a clear vision and distinct values. Our purpose is to bring joy to life’s everyday moments through our brands, and the way we do business is fundamental to our success in becoming the most dynamic soft drinks company, creating a better tomorrow. Our values drive our behaviour and decision‑making, ensuring we prioritise people, planet and financial performance equally.
Simon Litherland, CEO of Britvic plc,
explains why our purpose is more important than ever:
“Uniting behind a common purpose is a powerful driver of performance, innovation and culture. At Britvic, it’s our reason to exist, a reason to get up in the morning and get excited about what we’re trying to achieve as individuals and as a collective. The thought of people all over the world enjoying our drinks as part of their own special and totally unique everyday moments makes me smile.”
Our culture
Our talented and dedicated workforce is central to our current and future growth prospects. Our employees’ health and happiness are paramount as we embed our culture and grow our capabilities to deliver our business strategy. We want to continue to build employee engagement and a great place to work where everyone feels valued and empowered to thrive.