Our vision is to be the most dynamic soft drinks company, creating a better tomorrow.
Our strategy, which consists of four pillars, sets out how we are bringing our vision to life.
Strategy
Our strategic pillars
Healthier People, Healthier Planet
A key part of our vision is to create a better tomorrow for all our stakeholders and this is embedded in our actions and priorities. We want to make a positive contribution to the people and the world around us and provide consumers with the trusted and authentic purpose-driven brands they are increasingly looking for.
At the same time, we recognise that supply chains and manufacturing processes are critical drivers of commercial growth. We strive to embed sustainable practices in every part of our business. We understand this is how we will deliver the sustainable and profitable growth that underpins both our current and future prospects.
Read more about Healthier People
Read more about Healthier Planet
20.8
calories per 250ml serve
293,200
drinks donated to FareShare since 2019
75%
of the grid electricity we use in Great Britain is generated by the sun
Flavour billions of water occasions
We offer the leading flavour concentrates in each market, including Robinsons, MiWadi, Teisseire and Maguary.
We make the most of this leadership and expertise and the strength of our local favourite brands in each market to flavour billions of new water occasions. Increased consumer focus on health, wellbeing and greater water consumption provides us with additional large-scale opportunities.
We continue to invest in this area of the business by expanding existing ranges with exciting flavour innovation and added benefits, as well as championing our concentrates globally through event sponsorships.
And, while our family favourite flavour concentrates lead this workstream, we can reach more people on the go with our Aqua Libra taps. With a simple touch, consumers can fill their glasses or reusable bottles with delicious flavours and enjoy pure filtered water with the taste of natural infused fruit, no preservatives, no sugars, no calories.
#1
squash brand in UK – Robinsons
1,962,000
Aqua Libra Flavour Tap serves annually
6,300kg
of plastic recycled from formal partnership with Ocean Co.
Access new growth spaces
Innovation is central to our commercial growth strategy. Traditionally, this means experimenting with new flavours and categories and exploring new markets. We know that our portfolio needs to evolve with our consumers so that we can cater for all needs and occasions.
A key part of this pillar remains our Beyond the Bottle portfolio. We continue building our dispense offering, delivering consumers our great tasting drinks without the need for packaging. This offer includes our Aqua Libra commercial and Flavour Taps, London Essence Freshly Infused founts and traditional dispense.
As well as looking Beyond the Bottle, through increased investment in our breakthrough brands, we’re not only boosting commercial growth but strengthening our portfolio. Through the acquisition of Jimmy’s Iced Coffee, we can now play in the fast-growing ready‑to-drink iced coffee category.
Finally, we’re exploring new sales platforms, including direct-to consumer and the use of social media platforms.
£250m
investment in our supply chain capacity and capability
£1,899.0m
Revenue
35%
reduction in Group carbon emissions since 2017
Build local favourites and global premium brands
We’re focused on growing our local, family favourite brands, which are predominantly number one or number two in their categories. We’ve got a proven track record of developing, expanding and revitalising our brands, such as Tango, Robinsons, Club, Fruit Shoot, Ballygowan and Teisseire. We’ve consistently done a fantastic job growing PepsiCo brands, focusing on low or no‑calorie variants, such as Pepsi MAX and 7UP Zero Sugar.
At the same time, our consumers are looking for a wider choice of premium drinks and elevated experiences when they relax and socialise. Building a portfolio of global premium brands remains a big part of our growth strategy. This year, London Essence revealed a full brand portfolio refresh and a new campaign, and Mathieu Teisseire also secured new listings in two tea chains across China and other markets in Asia, Germany and Oman.
2,000
London Essence founts installed and dispensing premium mixers
35.3%
revenue growth from both existing and acquired brands in Brazil
