Our leadership

Simon has been Chief Executive Officer since February 2013, having joined Britvic in September 2011 as Managing Director, Great Britain.

Skills, competence and experience

Simon’s earlier career was with Diageo plc, a global leader in alcoholic beverages. His last role was Managing Director of Diageo Great Britain, having previously run Diageo’s businesses in South Africa, Ireland and Central and Eastern Europe. Prior to this he led various functions and held a variety of international finance director roles in Diageo, IDV and Grand Metropolitan.

Simon was the President of the Incorporated Society of British Advertising from 2015 to 2017.

Simon was a Non-Executive Director at Persimmon plc from 2017 to 2023.

Simon was born in Zimbabwe and qualified as a Chartered Accountant with Deloitte in South Africa having gained a business degree at the University of Cape Town.

Rebecca has served as Chief Financial Officer (CFO) since September 2023, and also chairs Britvic’s ESG Committee. She is responsible for the finance, strategy, risk and internal audit, procurement and corporate affairs teams. She has primary responsibility for all financial related activities including the development of financial and operational strategies, strategic planning, deal analysis and negotiations, and investor relations.

Skills, competence and experience 

Rebecca is an experienced finance leader, having joined Britvic from British Airways where she was CFO and an Executive Director from 2019. In addition to her financial acumen, Rebecca has a wealth of commercial, regulatory and international experience. She has driven successful business transformation programmes and was instrumental in leading British Airways through the global pandemic. During Rebecca’s 17-year career at British Airways she held a variety of finance roles, as well as serving on the boards of the IAG Cargo and IAG Loyalty businesses.

Rebecca is a Chartered Accountant, having started her career with Deloitte. She has a first-class honours degree in Management Studies from the University of Leeds.

Kevin joined Britvic Ireland in September 2008 as Marketing Director and was appointed Managing Director in June 2013. He has over 30 years’ experience in sales, marketing and general management in FMCG companies, including Unilever and Dairygold. He has been a Non-Executive Director of Deposit & Return Scheme Ireland (DRSI) since February 2022.

Kevin holds a first-class honours degree in Marketing from Trinity College Dublin and a postgraduate diploma in Digital Marketing.

Paul joined Britvic in September 2012 and was promoted to the role of Managing Director, Great Britain, the following year. He has played a pivotal role in business-shaping milestones, including the acquisition of Plenish and Jimmy’s Iced Coffee, the renewal of the PepsiCo Exclusive Bottling Agreement and the supply chain investment programme in Great Britain.

Prior to Britvic, he worked in commercial roles at Mars Confectionery and United Biscuits, where he developed his passion for FMCG.

Paul holds a degree in Management Sciences from the University of Manchester.

Pedro joined Brazilian drinks company Ebba in 2009, which became part of Britvic Brazil in September 2015. Pedro became Managing Director, Brazil, in 2021.

Prior to this, he was CFO of the Brazilian business unit and Vice President of Finance and Operations.

Pedro has more than a decade of experience as an Investment Fund Manager within various sectors in Northeast Brazil, including Casa Forte Investments and Rio Bravo Investments.

Pedro studied Business Administration at the Pernambuco University and gained an MBA from FGV with an extension at the Harvard Business School.

Remy joined the business in January 2024. He has extensive knowledge and experience of the French and international FMCG markets and a proven track record for delivering significant growth in his previous leadership roles.

He spent 10 years in the beverage industry with the Carlsberg Group, working across various sales roles before being appointed Chairman and CEO of Kronenbourg SAS, France’s leading brewer and subsidiary of the Carlsberg Group. Prior to this role, he acted as Chief Sales Officer for the Carlsberg Group globally, working across some 80 markets to transform sales and revenue growth, especially in China and Western Europe, and as Sales VP in France. Before Carlsberg, he spent 20 years with Colgate-Palmolive in various sales and marketing roles in France, Switzerland and Spain.

Mollie is the General Counsel and Company Secretary and is responsible for the legal and regulatory, company secretarial, estates and quality, safety and environment teams across Britvic.

Skills, competence and experience

Mollie joined Britvic in 2023 from Ocado Group plc, where she was the Deputy General Counsel responsible for its legal team. Prior to Ocado, Mollie was Group General Counsel and Company Secretary of DWF Group plc (the largest listed global law firm). Mollie also previously worked for Suntory Beverage and Food, where she was the Director of Business Development for EMEA and prior to that General Counsel of their GB&I business unit.

Mollie trained and qualified at Slaughter and May and spent a number of years working in US law firms as a corporate lawyer focusing on M&A and equity capital markets.

Mollie holds an MA in Classics from Cambridge University and postgraduate diplomas in law and legal practice from the University of Law.

Vanshi joined Britvic in April 2024 and is responsible for all aspects of technology, data, analytics and cross-functional transformation programmes. He has extensive knowledge and experience of the FMCG industry and a proven track record for delivering significant technology related transformation programmes in his previous roles.

Vanshi spent seven years in the beverage industry with SABMiller & ABInbev, working across various global and regional leadership positions within IT and supply chain. Prior to joining Britvic, as the Chief Information Officer of a leading global construction business, he had oversight of transformation programmes including the successful launch of an e-commerce channel for customers and the implementation of a digital footprint in manufacturing, supply chain and group functions like HR, finance and procurement.

Cindy is responsible for all aspects of global brand strategy, marketing, digital and research and development.

Cindy joined Britvic in 2023 from Heineken Group, where she was Managing Director for Beerwulf.com, the D2C e-commerce platform of Heineken in Europe. Before this, she spent four years as a Board Member of Heineken UK, leading the marketing of all of its beer and cider brands, as well as the Company’s digital transformation, consumer media, innovation, and category and trade marketing. Prior to that Cindy gained deep FMCG knowledge in various commercial leadership roles at Unilever and PepsiCo.

Cindy holds a Master of Science in Economics degree from the Vrije University in Amsterdam and a Master of Food Management degree from the Erasmus University in Rotterdam.

Elly joined Britvic in February 2022 and is responsible for the design and execution of the people strategy for the Group, including talent management, organisational change and capability, equity, diversity and inclusion, wellbeing and reward.

Elly has considerable expertise in developing progressive talent strategies, delivering innovative employee experiences, and building and scaling culture transformation. She was most recently VP Culture & People Strategy at Tate & Lyle PLC and formerly the Group Talent & Organisational Development Director and HR Director for Group Functions at Whitbread PLC. She also held a series of international and global roles across talent, inclusion and diversity and organisational change at Thomson Reuters Corporation.

Before entering HR Elly was a Management Consultant and holds an MA and MPhil in Historical Studies from Cambridge University.