Top Stories
Britvic & PepsiCo celebrate sweat with new Gatorade campaign
(11 June 2009)
Gatorade, the world’s best-selling sports drink, is poised to get even bigger as Britvic and PepsiCo launch a new national TV and press campaign to generate further consumer awareness and sales for retailers. The world’s most-researched sports drink will encourage consumers to celebrate sweat in a £2m campaign which goes live in the UK from Saturday 16th May.
Britvic Announces Raft of Sustainability Improvements in Second Corporate Responsibility Report
(10 June 2009)
Britvic has achieved a 30.2% reduction in energy used in manufacturing and a 23.6% reduction in carbon emissions per tonne of product produced since 1997, the company announced today in its second corporate responsibility report.
TANGO’S NEW PACKAGING DESIGN GETS MASHED UP!
(09 June 2009)
To celebrate the onset of summer, Tango is launching an exciting new packaging design that will enhance the unique personality of the brand and communicate the brand’s value of outrageous fun. Entitled ‘Mash up’ the design concept features seriously mashed up fruit in a graffiti style which will appeal to Tango’s core audience of young males.
